This new campaign, which launched nationally a few days back in the form of a minute long television spot, is said by Diageo to celebrate
the cultural progress and diversity that represents the fabric of America today. The lyrics of “This Land Is Your Land,” read in both English and Spanish, serve as the campaign’s anthem. The meaning behind the lyrics powerfully communicate the core message that America has always been and should always remain an inclusive nation, built on values that celebrate and reward people from all colors and creeds.
This film, which you can watch at the end of this story, was shot over two weeks and features real storylines of progress from Los Angeles, Santa Fe, Montana, New Orleans, Baltimore, New York and Washington DC. It sits at the heart of the new Keep Walking America program Diageo is putting forth through a
variety of initiatives on a national and global level, each calling for a united, more open-minded society that can be a catalyst for progress and positive change. The brand recently traveled to Brownsville, Texas, a U.S.-Mexico border town, with celebrated actor, director and activist Wilmer Valderrama, to spotlight the rich community of cross-cultural Americans living in proximity to the border and to hear their personal stories of progress. This initiative mirrors recent global work from Colombia, which shared a message of unification during the ongoing peace treaty negotiations, and the brand’s Ode to Lesvos storyline, a deeply moving film series that sheds light on a community in Greece that has shown heroism and humanity during the Syrian refugee crisis.
“We are extremely honored to continue taking a pioneering role in culture by championing and celebrating progress,” said Stephanie Jacoby, Vice President of Johnnie Walker North America, in a prepared statement. “Keep Walking America brings to life stories of cultural progress and diversity, and we hope this campaign inspires people to come together for a better future.”
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