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Midleton Unveils $60K Whiskey For 40th Anniversary

Image via Midleton Very Rare

In a celebratory move that has caught the attention of whiskey connoisseurs worldwide, Midleton Very Rare has just unveiled its latest one-of-one offering. 

The Irish whiskey maker is marking its 40th anniversary with the release of an exclusive whiskey, the Midleton Very Rare 40th Anniversary Ruby Edition, available via NFT.The Ruby Edition is the culmination of years of meticulous work by Master Distiller Kevin O’Gorman and his team.

The Ruby Edition is a blend of single grain and single pot still Irish whiskeys that have been matured for up to 40 years. As Midleton celebrates its 40th anniversary in 2024, the whiskey spans the lifetime of the brand. The whiskey was aptly finished in a ruby port cask before being bottled at 53.1% ABV. 

The presentation of the Ruby Edition is as impressive as the whiskey itself. The bottle is hand-blown and features an 18ct gold collar encrusted with 32 rubies. 

In Collaboration With Keanes Jewellers

The rubies hail from Keanes Jewellers in Cork, one of the most respected jewellers in Ireland. A certificate of authenticity for the gemstones will accompany the bottle. 

Of the collaboration, Patrick Keane, of Keanes Jewellers, said: “Rubies signify a 40th anniversary and are considered the gem of passion, something that feels so apt with the passion that shines through from the Master Distillers and all those involved in the creation of Midleton Very Rare. As a business local to the distillery, we were ecstatic to be asked to collaborate with Irish Distillers and took huge care to create something worthy of the Midleton Very Rare Ruby Anniversary Edition. It has been an honour to be involved in such a momentous and historic moment for the brand.”

Buy The Midleton Very Rare 40th Anniversary Ruby Edition NFT

The Midleton Very Rare 40th Anniversary Ruby Edition will be sold via NFT (non-fungible token) via Blockbar, an NFT auction site. The reserve will be set at $60,000 (£47,500). Bidding commenced at 12pm GMT on 28th February and will end at 3pm on 7th March. A portion of the sale price will be donated to the Forest Genetics Resources Trust, a charity that supports the conservation of various tree species in Ireland. 

The Midleton Very Rare 40th Anniversary Ruby Edition 

Image via Midleton Very Rare

In addition to the one-off NFT bottling, a very limited number of Midleton Very Rare 40th Anniversary Ruby Edition bottlings (without the rubies, and without an NFT sale) will be made available. These bottlings will retail via Midleton Very Rare for around $21,629 (£16,260). You can register your interest in the whiskey here

The releases come just under three weeks before St Patrick’s Day, an Irish national holiday honouring the patron saint of Ireland. 

About Midleton Very Rare 

Midleton Very Rare is a distinguished name in the world of Irish whiskey, renowned for its exceptional quality and exclusivity.

Distilling at the Midleton Distillery began under the Murphy family in 1825.

The Midleton Very Rare brand was founded in 1984. Despite a waning market for Irish whiskey at the time, Master Distiller Barry Crockett brought together the finest elements of Midleton Distillery to launch this unique line. This calculated gamble paid off, cementing Midleton Very Rare as a revered name in the whiskey industry.

Each release under the Midleton Very Rare brand is a limited edition, released just once a year. The whiskeys in these releases are a blend of rare, aged whiskies, curated by a trio of master distillers over the years.

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