A new collaboration in the bourbon and spice world sees the Sazerac Company partnering with B&G Foods to launch three new Weber Seasoning Blends.
In a joint statement, the two brands’ officials explained that the new seasonings were inspired by the flavors of some of Sazerac Company’s most popular spirits, including Fireball Cinnamon Whisky, Buffalo Trace Bourbon and Southern Comfort Whiskey.
The seasoning blends themselves are non-alcoholic, and all three seasoning varieties are available at Kroger stores now. Buffalo Trace Whiskey Flavored Weber Seasoning will also be available in a club-size 9 oz, exclusively at Sam’s Club beginning this month.
“We are constantly looking for new ways to elevate consumers’ culinary experiences with completely unique, yet familiar, seasoning flavor offerings,” said Virginia Jordan, senior marketing director with B&G Foods.
“Weber, our licensed brand behind a wide range of grilling seasoning blends, rubs, marinades, sprays and sauces, has been an innovator within grilling spices for years thanks to expertly crafted flavors that are designed to perform exceptionally on the grill, delivering delicious meat, veggies and sides,” she added.
The full line of Sazerac-inspired seasonings include:
- Fireball Whiskey Flavored Weber Seasoning – the sweet heat of Fireball’s cinnamon flavor.
- Buffalo Trace Whiskey Flavored Weber Seasoning – inspired by the sweet fruit flavor and caramel notes of Buffalo Trace.
- Southern Comfort Whiskey Flavored Weber Seasoning – features a balanced blend of stone fruit flavors, warm spices, and garlic, versatile enough for chicken, vegetables, potatoes and more.
“This partnership means fans of our brands now have a completely new way to experience the flavors of their favorite spirits … in seasoning form,” said Bryan Rakowski, Sazerac’s brand portfolio vice president.