As the holiday season approaches, Knob Creek is offering Behind the Craft, a unique experience for whiskey enthusiasts that includes behind the scenes activities.
The curated offering will be hosted by Knob Creek Seventh and Eighth Generation Master Distillers Fred and Freddie Noe, and the experience will take place at the James B. Beam Distilling Co. Distillery in Clermont, Kentucky on Friday, Feb. 3, 2023.
As the only Knob Creek-focused experience on the Beam campus, Behind the Craft will allow fans to spend quality time with the master distillers of its bourbon, and participate in an immersive journey of Knob Creek.
The experience includes:
- The chance to choose a Knob Creek barrel alongside the brand’s master distillers, that will end up bottled and on store shelves;
- A cocktail-making class to learn how to make the Knob Creek cocktails at the new Fred B. Noe Distillery, a location not normally open to the public;
- Special previews of upcoming Knob Creek offerings;
- An intimate sit-down dinner with Fred and Freddie, including discussions of Knob Creek pairings that highlight its unique distillation process;
- And more to be announced.
“Craftsmanship is core to Knob Creek and we’re excited to show bourbon fans and their loved ones an insider’s perspective on the care and dedication that goes into creating our whiskey,” said Master Distiller Fred Noe. “Dad set out to create Knob Creek more than 30 years ago to bring friends and family together, and we’re excited to do just that for the holiday season this year, and have folks come as friends and leave as family.”
Knob Creek’s Behind the Craft will be available for purchase starting Dec. 9th at 12 p.m. ET / 9 a.m. PT. Those over 21 can buy the full experience for $500 via Behind the Craft’s website, which includes a ticket for fans and their plus ones (both must be 21+). Tickets will be available on a first-come-first-served basis, and there are only five available packages.
Knob Creek fans who purchase the unique experience will also receive a special holiday box to gift this season.
To find out more about the Behind the Craft experience, check out the website here.
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