Johnnie Walker Advert Description
Publication: May 1939
Title: Treasures Close to the Heart of Scotland
Visual Description:
The advert features a bottle of Johnnie Walker Black Label Scotch Whisky prominently displayed on a purple velvet cloth. Beside the bottle are two ceremonial scepters, adding a sense of regality and tradition. The bottle label is clearly visible, showcasing its distinctive design. The advert emphasizes the heritage and quality of Johnnie Walker, linking it to the venerable treasures of Scotland.
Caption/Text in the Advert:
“Below, JOHNNIE WALKER Black Label, a rare and mellow Scotch, aged twelve years or more. To the right, the Royal Sceptre and the Lord High Treasurer’s Mace, once used at Scottish parliaments, now carefully guarded in Edinburgh Castle.”
Main Text:
“Close to the heart of Scotland are her venerable treasures, rich in tradition… among them, Johnnie Walker Black Label, rarest of Scotch whiskies. Johnnie Walker is mellow and full-bodied with twelve long years in the cask. It sips with a smooth and round flavour. Produce Johnnie Walker Black Label when the occasion calls for the finest of Scotch… or when you want the finest of Scotch to produce an occasion!”
Brand Slogan:
“When you would serve the best—Johnnie Walker Black Label Blended Scotch Whisky.”
Company Information:
Copyright 1939, Canada Dry Ginger Ale, Inc., New York, N.Y., importers of Johnnie Walker Blended Scotch Whisky.
Welcome to The Whiskey Wash Vintage Johnnie Walker Advert Archive
This archive presents a collection of over 100 adverts for Johnnie Walker, spanning from the 1910s to the 1960s. It captures a dynamic period in global history, marked by profound political and social changes, including two World Wars, the Great Depression, the rise and fall of empires, and the dawn of the Cold War. These events profoundly shaped societal attitudes and lifestyles, mirrored by the mid-20th century movements like the civil rights struggle, decolonization in Africa and Asia, and significant technological and cultural advances, reflecting a world rapidly evolving in its complexity and interconnectedness.
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The impact of these global events on whisky production, advertising, and commerce was substantial. Resource scarcities and economic challenges during the World Wars and the Great Depression necessitated innovations in marketing and production efficiency. Following the war, the economic boom, increased global affluence, and the expansion of mass media enabled whisky brands like Johnnie Walker to engage a broader audience through increasingly sophisticated advertising campaigns. This era also witnessed the ascension of consumer culture and branding as pivotal elements of commerce, with companies using evolving advertising techniques to cultivate brand identity and foster loyalty in a competitive market.
Why Johnnie Walker?
Johnnie Walker has not only been a frontrunner in the whisky industry since its establishment in 1820 but has also played a pivotal role in shaping the advertising world. These adverts offer more than just a glimpse into the brand’s history; they serve as a mirror reflecting societal changes, evolving marketing trends, and the artistry of generations past. From classic artwork to memorable slogans that have stood the test of time, Johnnie Walker’s global influence is undeniable.
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To ensure that this archive serves as a valuable resource for everyone—from researchers and students to whisky aficionados and art lovers—we are offering it under a Creative Commons license. This means that you are free to use, share, and adapt the content for any purpose, even commercially, provided you give appropriate credit.
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Dive into our collection to explore the rich visual and historical aspects of Johnnie Walker adverts. Whether you’re here to draw inspiration, conduct academic research, or simply admire the artistry, this archive is yours to explore.
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