
Some of the non-profits got fairly creative in how to drive up interest in their bottles. Meals on Wheels People in Portland, Oregon, for example, raised $24,000 through promoting its event on social media and partnering with leaders in the food industry, mainly restaurants, who then in turn promoted it to their client base. The non-profit also reached out to traditional media outlets and bourbon enthusiast bloggers, which led to several write ups about the event and an appearance on one news channel at a local bourbon hangout.
“All the money raised from our event will be used to feed senior citizens,” added Tony Staser, chief development officer, Meals on Wheels. “The $24,000 raised will provide approximately 3,250 meals.”
Buffalo Trace officials said the distillery plans to release its next offering of O.F.C. Vintages later this year for consumers to purchase at liquor stores and bars. More details on that release will be forthcoming.








