Barrell Craft Spirits Debuts Its New Stellum Spirits Whiskey Line Up

Barrel Craft Spirits recently launched its new national whiskey brand, Stellum Spirits, created to “celebrate the modern-day whiskey drinker.”
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Barrel Craft Spirits recently launched its new national whiskey brand, Stellum Spirits, created to “celebrate the modern-day whiskey drinker.” Stellum’s inaugural flagship offerings, including bourbon (blue label), rye (green label), and single barrels, are all bottled at cask strength.
Barrell founder Joe Beatrice noted that, by embracing the vitality of American whiskey today, Stellum is focused on what he feels is creating the next generation of classic whiskeys that include all facets of the American story in its vision.

Barrell is known for being an independent blender and bottler of aged, cask-strength sourced whiskey and rum. Officials with Barrell Craft said Stellum was created to improve the flavor, process and ideals of traditional American whiskeys.

Stellum Spirits
Stellum Spirits line up of bottles (image via Barrell Craft Spirits)

It is said this new project speaks to the importance of nuance and micro differentiation in a paired down and minimalist setting. Stellum is designed to be clean, straightforward, and polished. The aim was for a whiskey factored down to its most defining essentials, blended and packaged with an eye towards clean lines and definition.

“We wanted to create a brand that brings American Whiskey into the modern age with simple elegant blends and single barrels selected with care and intention,” Beatrice said in a prepared statement. “Our whiskeys are created through a rigorous process of study, observation, and experimentation. We are driven by progress, polish and, above all, attention to detail. We will always think critically about how to make our whiskey better.”

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Beatrice is involved with every step of the production process, using his palate to choose and create their spirits alongside Chief Whiskey Scientist Tripp Stimson, Chief Product Innovation Officer Will Schragis, and Assistant Blender Nic Christiansen.

Stellum Bourbon is bottled at 114.98 proof while Stellum Rye is bottled at 116.24 proof. Both expressions have a suggested retail price of $54.99 and are available at select retailers in 45 U.S. markets and online via the Stellum website at www.stellum.com.

Gary Carter

Gary Carter, a seasoned professional with a diverse background in media, has steered the course for metro newspapers, magazines, and television news programs. Additionally, he has excelled as a radio host and marketing manager. A writer, editor, photographer, and designer by trade, Gary boasts over 30 years of experience in publishing and marketing. He thrives on building something great, whether it's a groundbreaking project, a budding start-up, an organization, a fresh face in journalism, or even a captivating short story. A native Texan who has embraced the Pacific Northwest, Gary is a whiskey enthusiast with a passion that runs deep - he literally cut his teeth on it!

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