Welsh whisky maker, Penderyn Distillery, recently announced the re-branding of several of their popular bottlings, with sustainability in mind.
“We’re as conscious as anyone when it comes to cutting back on material use,” said Stephen Davies, Penderyn CEO, in a prepared statement. “To start, that means reducing the amount of glass we use in every bottle produced.”
Three bottles in Penderyn’s low-glass Dragon Range … the Myth, the Legend, and the Celt … are hitting the market now.
“The new range is a complete overhaul of some of our best-loved single malts and bottlings,” Davies added. “That means each of our low-glass whiskies still provides the same texture and taste our customers love … but they can feel less guilty about waste and emissions.”
He said their design experts have taken serious time and effort to completely overhaul the packaging and labels as well. “It’s not just the bottles that are getting facelifts.”
Penderyn continues to reduce its overall carbon footprint, and the new sustainability practices could reduce CO2 to the tune of about 50 tons a year.
“We’re reducing carbon and glass as much as possible,” Davies noted. “Both make up the majority of our emissions, and with more and more of our customers thinking carefully about reducing their own waste, we really wanted to take some initiative of our own.”
On top of reducing materials used, the CEO explained that they are encouraging colleagues to switch to EV through a salary sacrifice scheme. “We want to continue producing, selling and talking about Welsh Whisky up and down the UK, and beyond of course. But to do that, we have the responsibility to rethink how much carbon we’re pushing back out into the atmosphere.”