Talisker Single Malt Scotch Whisky recently extended its partnership with New York City non-profit the Billion Oyster Project. They will serve as the lead sponsor of the Shell Collection Program for the third consecutive year.
The partnership is part of the whisky brand’s “One For The Sea” campaign, which encourages folks to reconnect with, preserve and protect the planet’s oceans through donations and sustainable practices.
Talisker Single Malt Scotch has been crafted on the coastline of Scotland’s Isle of Skye for nearly 200 years alongside the Oyster Shed, where for decades Talisker has been paired with fresh, local oysters.
The whisky is made literally by the sea, which brought about Talisker’s commitment to protecting the oceans through partners such as the Billion Oyster Project.
Talisker and the Billion Oyster Project are now inviting New Yorkers to support local waters by joining the Billion Oyster Project Passport Program, which encourages diners to take part in Talisker whisky and oysters at New York restaurants.
Until Labor Day, for each Instagram in-feed post or story that tags @talisker and includes #ONEFORTHESEA and #donation, Talisker will donate an additional $10 (maximum donation: $25,000) to the Billion Oyster Project, enabling the organization to collect and recycle five additional pounds of used oyster shell for every qualifying social post from local New York restaurants back to local waters.
This comes in addition to the more than 300,000 pounds of oyster shell from more than 50 New York City restaurants that Talisker and Billion Oyster Project will productively upcycle as reef habitat in 2022.
Talisker is also partnering with Emmy-award winning actor and environmental advocate Matthew Rhys to amplify Billion Oyster Project’s initiatives and reinforce the brand’s ongoing commitment to the protection of local and global waters.
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“As someone passionate about both the sea and high-quality whisky, I’m excited to be partnering with Talisker once more to champion the Billion Oyster Project and advocate for the wellness of New York City marine ecosystems,” Rhys said in a prepared statement from Talisker. “We all benefit from healthy oceans, and as a Brooklyn resident, I’ve seen firsthand the impact BOP has on cleaning, restoring and protecting local waterways.”
Billion Oyster Project’s mission is to restore one billion oysters to New York Harbor by 2035, as oysters create habitats for marine life, clean city waterways and prevent coastal erosion. Talisker will remain the lead sponsor of the Shell Collection Program, the non-profit’s work that aims to divert shells used by New York City restaurants from landfills to be reused for the restoration of oyster reefs.
“We are so appreciative of the continued support from Talisker over the past two years and look forward to another impactful year of partnership with them,” said Pete Malinowski, executive director of Billion Oyster Project. “Their ongoing commitment to our Shell Collection Program has helped us restore more oyster reefs and work toward a cleaner New York Harbor for all.”
As part of the One for the Sea campaign, regional whisky enthusiasts can win a trip to the Hamptons with a friend by posting to their Instagram feed or story, tagging @talisker and including the hashtags #ONEFORTHESEA and #sweepstakes to enter.
For more information, check out www.malts.com or www.instagram.com/talisker.
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