Recently, the historic ship of Sir Ernest Shackleton, the legendary explorer who inspired Shackleton Whisky, was located more than a century after sinking in the Antarctic.
The Endurance was crushed by sea ice and sank in 1915, forcing explorer Shackleton and his team to embark on one of the most dangerous and pioneering polar adventures.
And now to celebrate the recent discovery of one of the world’s most famous shipwrecks, Shackleton Whisky has hidden 15 bottles in some of the UK’s most remote places, inviting adventurers in Shackleton’s spirit to do what’s described as get out and discover.
Shackleton Whisky’s team explained that their blended malt was based on the spirit supplied to Shackleton’s 1907 Nimrod expedition, and discovered in 2007, more than 100 years later, perfectly preserved and encapsulated in ice at his Antarctic basecamp.
The 15 bottles Shackleton Whisky has physically hidden at sites found on its ‘off-grid’ map, doing so to allow adventure seekers to get off the grid and discover. To claim a bottle, one only needs to venture to one of the locations and quote the password “endurance” to a team member on site.
“To find Shackleton’s Endurance after more than a century is absolutely incredible and a huge moment in history. As one of the greatest explorers of all time, we are thrilled that his vessel has been found, and so well intact,” said Kenny Nicholson, head of modern spirits at Shackleton Whisky, in a prepared statement.
“The Shackleton Whisky is inspired by Sir Ernest Shackleton’s adventurous spirit – he truly believed that it’s in our nature to explore, to reach out into the unknown. To commemorate his adventures and celebrate the discovery of Endurance, we’re challenging people to find a bottle of whisky in some of the most remote and off-grid retreats and raise a dram to the great Sir Ernest Shackleton.”
To find a full list of Shackleton’s off-grid retreats, check out https://offgrid.theshackletonwhisky.com/.
The whisky is available at retailers throughout the UK and online, and a contribution from all sales is donated to the Antarctic Heritage Trust.
Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...