Scotland’s Jura Distillery Reboots its Core Range of Scotch Whisky

The Jura distillery in Scotland has long been known for making pretty affordable Scotch whisky with a small following among drinkers of this whiskey type. The distillery now looks to be striving to grow its audience, supported by an unveiling of a rebranded core whisky lineup.

Information from Jura indicates there will be five new whiskies in the core range, including two non-age statements and three aged expressions up to 18 years old. All will reflect what’s being called the new Jura Signature Style, which is something along the lines of combing Highland and Island style malts for a balance of smokiness and sweetness in the final flavor profile.

“This marks a hugely significant step for Jura,” said Graham Long, the Jura distillery manager, in a prepared statement. “A new house style of whisky is not for the faint-hearted but it tells you where we are now and how committed we are to Jura, the community and our whiskies for the long term. Combining two styles of whisky is a fairly unorthodox approach, but one that we know is right for Jura.  We can’t wait for people to try and it and see for themselves.”

You’ll find a little more information below on each of the new bottlings, all expected to debut into domestic markets beginning sometime in April.

• Jura Journey – 40% ABV; £33 (around $46 USD); non-age statement; aged in American white oak ex-bourbon barrels.
• Jura 10-Year-Old – 40% ABV; £38 (around $53 USD); 10 years old; aged in American white oak ex-bourbon barrels and finished in ex-Oloroso sherry casks.
• Jura 12-Year-Old – 40% ABV; £48 (around $67 USD); 12 years old; aged in American white oak ex-bourbon barrels and finished in ex-Oloroso sherry casks.
• Jura Seven Wood – 42% ABV; £59 (around $82 USD); non-age statement; aged in a combination of first-fill ex-bourbon American White Oak, Vosges, Bertranges, Jupilles, Allier, Tronçais & Limousin barrels.
• Jura 18-Year-Old – 44% ABV; £75 (around $105 USD); 18 years old; aged in American white oak ex-bourbon barrels and finished in ex-Premier Grand Cru Classé Bordeaux barrels.