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Johnnie Walker Partners With Air-Ink For New ‘Keep Walking’ City Collection

Johnnie Walker recently unveiled the “Keep Walking” City Collection, a series of six limited-edition, artist-designed bottles of Johnnie Walker Black Label.

Each of the bottles showcases the “Keep Walking” spirit of the six cities represented and the labels are made using an ink fabricated from air pollution through recycling carbon emissions.

The six major cities represented are known for their vibrant cultures; Mexico City, New Delhi, Warsaw, Bangkok, Istanbul and Madrid. They’re featured as part of the first phase of this new, limited edition series.

Keep Walking City Collection
Johnnie Walker Keep Walking City Collection (image via Diageo)

Local artists in those cities have used their creative styles to craft bottle designs inspired by each city’s passions. There will be 2,500 bottles of each city edition available in each area.

A prepared statement from Johnnie Walker explained that the designs are brought to life on the bottle using AIR-INK technology, which converts industrial carbon emissions into ink.

This is done through a collaboration with Graviky Labs and is part of a wider initiative from Johnnie Walker to partner with those who can help make a change and take steps toward a future of sustainability.

Julie Bramham, Johnnie Walker’s global brand director, said the brand is built on a legacy of making positive, progressive choices.

“And to bring this collection to life, we asked artists to shine a light on what makes their city special and inspires people to come together to Keep Walking,” she said. “We are really thrilled by the unique depictions that have come out of this brief and combined with the AIR-INK partnership it demonstrates the power of combining art and innovation, making this limited edition range a true collectible.”

Nikhil Kaushik, co-founder and CEO of Graviky Labs, said that, like Johnnie Walker, innovation, craft and creativity are rooted in their DNA. “This marquee collaboration will set new standards in re-imagining how products of tomorrow can be made by utilizing environmental carbon.”

One of the artists in the series, Polish illustrator and street artist Alek Morawski, said, “It has been a pleasure to be part of this project and share a vision of my city, something that is very close to my heart. I think that turning air pollution into ink is a great idea – not only by minimizing our carbon footprint, but also by broadening the conversation about what can be done about our future. I hope my work can inspire others to take new steps in bettering our city.”

Inside each bottle is the Johnnie Walker Black Label Blended Scotch Whisky, which the distiller explained has notes of creamy toffee, sweet fruit, and spicy vanilla, all wrapped in sweet smoke. Each 700ml bottle clocks in at 40% ABV.

The six artists and cities featured as part of the Keep Walking City Collection are:

  • Alek Morawski – celebrating the landmarks and legends of Warsaw.
  • Okuda San Miguel – symbolizing the culture and nature spilling through the streets of Madrid.
  • Paola Delfín – showing the soul of Mexico City by uniting its ancient roots and modern spirit.
  • Shilo Shiv Suleman – depicting a mystical Delhi where nature and civilisation co-exist.
  • Mr Hure – depicting the unique influences that have shaped Istanbul.
  • Gongkan – symbolizing the hope and power of Bangkok’s next generation.
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