The Johnnie Walker blended Scotch label, with its worldwide popularity, is a no brainer for others to want to team up with for offerings geared towards affluent drinkers. One of the latest cross brand promotions thus in this regard is tied to British luxury purveyor Alfred Dunhill in the form of the new Limited Edition Johnnie Walker Blue Label Giftpack, which prices for around $300.
This new gift pack, according to the Johnnie Walker brand, features a limited edition bottle with its interior evoking the contours of a map. It also incorporates “copper finishing inspired by the copper stills used in the whisky distillation process.”
The Johnnie Walker Blue Label blend is a a flagship whisky described as drawing from only 1 in 10,000 casks. It is presented in individually numbered bottles, and as far as official tasting notes go, it is said to have “a mellow, rounded nose, with a dry smokiness mixing with raisin sweetness. It is best savoured with the palate cleansed and cooled by iced water. One sip reveals a velvety mouth-feel, then an explosion of flavour. At once you’ll discover hazelnuts, honey, rose petals, sherry and oranges. Subsequent sips reward you with more hidden secrets like kumquats, wispy aromatic smoke, sandalwood, tobacco, and dark chocolate.”
Should you seek this gift pack out, it is available at a number of pop-up retail locations in airports all around the world.
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