Glenfiddich Launches Perpetual Collection Exclusively For Global Travel Retail

| August 5, 2022

Glenfiddich recently launched its “Perpetual Collection,” a range of whiskies that are in perpetual motion within vats that have never been emptied.

A statement from the distillery notes that each successive vat fill is like a new generation of whisky building on the past, increasing in character, dimension and complexity.

Glenfiddich said it pioneered this technique, called the Solera Vat process, and it adds continuous layers of flavors to the whisky, by only ever bottling half the whisky in the vats before refilling.

Glenfiddich Perpetual Collection

Glenfiddich Perpetual Collection (image via Glenfiddich)

The vats still contain the original liquid, which is a direct line from the past into the future. Hence the moniker, the Perpetual Collection.

This range of Glenfiddich single malts includes four expressions:

  • VAT 01 (ABV 40%) – In Solera VAT 1, this expression layers sweet and spicy notes for a soft and mellow taste with added depth due to its maturation in bourbon and red wine casks. A balanced and refreshingly smooth Glenfiddich.
  • VAT 02 (ABV 43%) – Mellow yet complex. Double matured in oak and Spanish sherry casks and married in Solera VAT 2, this single malt develops through continuous motion to deliver a smooth taste.
  • VAT 03 (ABV 50.2% – non-chill filtered) – More than 15 years of maturation in European oak sherry and ex-bourbon casks, VAT 03 is a silky-smooth, full-bodied whisky that combines warm notes of spice with hints of nutty marzipan and dark sherry oak.
  • VAT 04 (ABV 47.8% – non-chill filtered) – Warming and refined. Aged in Oloroso sherry and bourbon casks for 18 years, this Solera whisky is married and continuously transformed in Solera VAT 4 to deliver a deep aroma of robust oak, ripe orchard fruit and baked apple.
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“We are delighted to be able to offer this stunning new exclusive Glenfiddich range of bespoke liquids to the global travel retail channel,” David Wilson, William Grant & Sons managing director, said. “The distillery team has done an amazing job of maturing some very fine liquids and we feel the new packaging reflects the energy and passion which each bottle contains.”

To celebrate the launch of the collection, a series of Glenfiddich pop-up retail spaces will also appear in select airport destinations. Travelers will get the chance to explore the collection through an immersive experience, from interacting with the collective artwork and tasting the liquid, to checking out the gifting station.

The range of single malts will roll-out starting this month in Europe, with a full global roll-out to be completed by October. Vat 1 (1L) will retail for £47, VAT 2 (1L) at £57, VAT 3 (70cl) at £62, and VAT 4 (70cl) at £90.

Drinks

Gary Carter

Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...