The award-winning Scotch whisky brand Big Peat from Douglas Laing & Co has announced the Peatrichor Limited Edition.
Bottled at a cask strength of 53.8% alcohol with no coloring or chill filtration, the new bottling celebrates what’s described as the Islay rainfall. The word Peatrichor (or petrichor) describes the earthy scent produced when rain falls on dry earth/soil. Packaged in a premium gift tube, the packaging depicts Big Peat himself in a yellow rain jacket as the heavens open on his island home of Islay.
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The small-batch Scotch is a marriage of single cask single malts distilled only on Islay, including those distilled at Ardbeg, Bowmore, Caol Ila and Port Ellen Distilleries, amongst others.
This bottling coincides with the brand activating a new campaign that aims to bring to life Big Peat’s positioning as the “ultimate taste of Islay”. This includes sampling initiatives throughout Asia and Europe, an interactive, virtual range tasting and global influencer collaborations via their social media channels.
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“As a brand, Big Peat is obsessed with both spirit quality and provenance,” Douglas Laing’s CEO Chris Leggat said in a prepared statement. “This latest release and accompanying marketing campaign brings to life the ultimate distillation of Islay and is definitely unmistakably Islay in style with notes of peat smoke, damp earth and a leathery charm.”
With a limited release of 5,000 bottlings available, Big Peat’s “Peatrichor” Limited Edition is available from specialist spirits retailers globally. It is priced at £44.50 ($63 USD).
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