Bowmore Islay Single Malt Scotch Whisky recently unveiled the first range of its Designed by Aston Martin limited-edition collections exclusively in Global Travel Retail.
This launch marks Bowmore’s GTR whiskies and the design team at Aston Martin teaming up to create a seemingly striking bottle and pack design, giving the existing range a stylish and eye-catching new look.
Aston Martin’s design experts showcased what’s described as the distinctive character of the existing Bowmore 10, 15 and 18 year old single malts and paid homage to iconic cars from the brand’s history.
The Bowmore 10 year old is paired with the Aston Martin factory team car, the LM10, which first raced at Le Mans in 1932. These two creations are examples of the whiskey’s spice and smoke flavors, the distillery says.
The design of the Aston Martin Atom inspires the Bowmore 15 year old in paying homage to the craftsman’s creative flair and passion, and the definitive moment in time. The whisky from this first fill bourbon casks and hogshead reveals a uplifting and stylish character, the distillery says.
The Bowmore 18 year old is rare and spent time in the finest Oloroso and Pedro Ximénez casks. It is teamed with the iconic Aston Martin DB Mk III in what’s said to be “performance and exceptional attention to detail.”
“Our partnership with Aston Martin is a further example of how we are investing in the premiumisation of our GTR portfolio through a combination of exciting innovations and special limited editions. The Designed by Aston Martin collection continues to highlight the ambition that we have for the Bowmore brand and provides our clients with new concepts with strong consumer appeal, alongside vital growth opportunities,” Manuel Gonzalez, Bowmore Brand Director for Global Travel Retail, said in a prepared statement.
The first range from the Designed By Aston Martin series exclusive to Global Travel Retail goes on sale this month. The Bowmore 10 Years Old is available for $59 RRP, the Bowmore 15 Years Old is available for $80 RRP and the Bowmore 18 Years Old is available for $121 RRP.
The limited-edition bottle and packaging design will be available in Duty Free worldwide, with activations in key airport locations including London Heathrow, Frankfurt, Hainan, Istanbul and Taiwan.
Hannah Kanik is a freelance writer from California. Two years ago, she found herself drinking Scottish whisky atop Arthur's Seat in Edinburgh and found her love for whisky and its storytelling side-effects.