Just a couple of days until St. Patrick’s Day, and whiskey enthusiasts can prove their Irish IQ with a new bit of trivia from Roe & Co Irish Whiskey.
For the first time in three years, St. Patrick’s Day celebrations are coming back into full swing. That’s why Roe & Co is seeking to remind revelers what they feel is loved most about the holiday, Irish heritage, and whiskey … with a bit of a trivia twist.
And while winners won’t be announced until after the holiday, whiskey fans can celebrate St. Patrick’s Day with an Irish Coffee recipe from Roe & Co.
Once they complete the quiz, entrants will also have the chance to enter the ‘IrishQ Test’ sweepstakes, where one winner will receive a three-day trip to Dublin for them and a friend, including round-trip air travel, hotel accommodations, a cash prize of $1,000 to aid their adventures and a private tour of the Roe & Co distillery lead by Head Distiller Lora Hemy.
As part of the brand’s festivities for the holiday, the premium Irish whiskey distilled by Hemy has unveiled a quiz for adults in select markets to test if everyone is a bit Irish on St. Patrick’s Day, and perhaps expand their horizons.
So, if you love trivia and want to learn about Irish whiskey cocktails, the location of the first St. Patrick’s Day parade, or the original color associated with the holiday, then check out the ‘IrishQ Test.’
“After three long years, we are thrilled to finally celebrate St. Patrick’s Day the way it is meant to be celebrated – bringing people together through connection and unity while applauding both modern Irish culture and honoring traditional Irish heritage,” said Roe & Co Head Distiller Lora Hemy in a prepared statement. “Roe & Co is proud to be a part of the resurgence of Irish whiskey and cocktail exploration, and we can’t think of a better way to share more about our story than by inviting our fans to take part in the #IrishQTest trivia.”
To bring the campaign to life on social media, Roe & Co is partnering with Anna Roisman, TV host and comedian, to help fans test their knowledge on social media. Roisman will be promoting the trivia and ‘IrishQ Test’ challenge on her social media (@annaroisman).
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The ‘IrishQ Test’ sweepstakes is available now for entry at http://www.roeandcowhiskey.com/stpatricksday, ending at 11:59:59 pm ET on March 17th.
Roe & Co Irish Coffee Recipe
- 1.5 oz Roe & Co whiskey
- 2 tsp light brown sugar
- 1 cup hot or cold brewed coffee
- Whipped cream
HOT: Add Hot coffee and sugar, stir and mix well. Once combined, add the Roe & Co Irish Whiskey. Top with whipped cream.
COLD: Mix sugar and cold brew coffee well. Stir in Roe & Co. Irish Whiskey and pour over an ice-filled Irish coffee mug. Top with whipped cream.
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