Irish Whiskey Molly Malone Targets Travel Retail With Inaugural Small Batch

| April 28, 2022

The Molly Malone Whiskey Company is set to take its Irish whiskey global by launching its Molly Malone Small Batch 70cl in travel retail.

Molly Malone whiskey is now available via Irish travel retailer Aer Rianta International at Dublin Airport.

In addition to this move, The Molly Malone Whiskey Company appointed Garry Maxwell, of GMAX Travel Retail, to handle the Molly Malone brand’s expansion in the duty free channel.

Molly Malone Irish Whiskey

Molly Malone Irish Whiskey (image via Molly Malone Irish Whiskey)

The whiskey, to which the brand primarily targets an Irish American audience, is distilled using traditional Irish techniques. The Small Batch is not from a single distillery, but drawn from a number of hand-selected Irish distilleries using Irish malts and grains.

The Molly Malone Whiskey Company was founded by Richard Lombard-Chibnall, who previously spent 30 years working for his family’s Lombard Scotch Whisky. Richard’s family have traded in wine and spirits since the late 17th century, and 60 years ago became a founding independent in the whisky industry.

The Molly Malone Whiskey name was made famous in modern times by the song “Molly Malone” (also known as ‘Cockles and Mussels’), which is set in Dublin, Ireland and based on a character of the same name from the seventeenth century.

Molly Malone Small Batch matures in second-fill bourbon casks from Quercus Alba, a high grade American white oak (bourbon having already absorbed the coconut and vanilla tannins of the new wood).

Last month, the new small batch whiskey received a silver medal by the Spirits Business in its 2022 Spring Tasting Competition.

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Richard Lombard-Chibnall said in a prepared statement, “Molly Malone is in the DNA of the Irish and we have created an initial product which has been very well-received and that we are very proud of. We have major plans to grow the brand internationally and make Molly Malone Irish Whiskey become known as the go to drink for ‘a celebration of Ireland.’”

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Gary Carter

Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...