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Pennyroyal Barrel Company Bringing “Bourbon Incubator” To Kentucky

Pennyroyal Barrel Company, a bourbon “incubator” for third-party brands, looks to build an $8.52-million facility in Kentucky’s Adair County.

A statement from Kentucky Gov. Andy Beshear’s office highlighted the continued growth in Kentucky’s bourbon and spirits industry as the new project gets under way.

“This project from Pennyroyal Barrel Co. adds even more momentum to our signature bourbon and spirits industry,” Beshear said, in the prepared statement. “Expanding the bourbon sector into counties that have not previously seen growth in this area is a huge accomplishment for the commonwealth, and I want to thank PBC’s leaders for their commitment to Adair County.”

Pennyroyal Barrel
Pennyroyal Barrel Company, a bourbon “incubator” for third-party brands, looks to build an $8.52-million facility in Kentucky’s Adair County. (image via Pennyroyal Barrel)

Pennyroyal’s 40-acre campus in Columbia is designed intentionally for its independent brands’ growth, as their partners will have facilities for warehousing, blending and bottling, meeting and public event space, as well as private event space.

Pennyroyal officials said the campus will include a state-of-the-art blending and bottling facility, single-story rickhouses for consistent aging, a storefront to purchase each brand’s products and apparel, a tasting room in a repurposed grain silo, a single barrel selection room and a wooded amphitheater with walking paths.

“Adair County is where I grew up and getting to be a part of bringing such an exciting and unique concept to the area has me so excited,” said PBC co-founder Ross Hutchison. “I can’t wait until some of our partner incubators are calling Adair County and Pennyroyal home, just as I have.”

PBC co-founder Daniel Griffith said he’s excited to be part of something he cares deeply about, “and to work with the community we are joining. Columbia, Kentucky, and Adair County have been so welcoming, and we are excited to see what the future holds.”

The co-founders explained that at PBC’s campus, each brand will have the opportunity to curate its own consumer experiences. Doing this helps each brand-to-consumer interaction face less risk that’s associated with scaling up to a brick-and-mortar location.

The model, they noted, also creates a central hub for collaboration between brands and opportunities for brands to coordinate their consumer experiences with one another.

For more information, check out the Pennyroyal Barrel Co. at

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