Fans of Old Grand-Dad 114, this is for you.
The folks at Beam Suntory have been mulling over the fate of this small but beloved expression of their high-rye bourbon. Late last year, the word was that it ‘probably’ would be discontinued in 2017, but the final decision hadn’t been made.
Shipments from the distillery were stopped for a few months due to supply constraints while the number-crunchers worked out whether or not it made sense to continue the product going forward.
They decided that it does.
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Shipments will resume shortly and availability should improve in the second quarter.
Nothing is forever, of course. They’ll probably look at it again in a year or so. Supply will be a prime consideration. The high-rye recipe used for Old Grand-Dad is also used for Basil Hayden.
The widespread confusion and concern about 114 has led to rumors that the entire Old Grand-Dad line is being discontinued. There is no truth to those rumors. In fact, Old Grand-Dad is doing very well despite virtually no marketing spend.
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Editor’s Note: This column is republished with permission from Chuck Cowdery. You can view the original here.
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