Fans of Old Grand-Dad 114, this is for you.
The folks at Beam Suntory have been mulling over the fate of this small but beloved expression of their high-rye bourbon. Late last year, the word was that it ‘probably’ would be discontinued in 2017, but the final decision hadn’t been made.
Shipments from the distillery were stopped for a few months due to supply constraints while the number-crunchers worked out whether or not it made sense to continue the product going forward.
They decided that it does.
Shipments will resume shortly and availability should improve in the second quarter.
Nothing is forever, of course. They’ll probably look at it again in a year or so. Supply will be a prime consideration. The high-rye recipe used for Old Grand-Dad is also used for Basil Hayden.
The widespread confusion and concern about 114 has led to rumors that the entire Old Grand-Dad line is being discontinued. There is no truth to those rumors. In fact, Old Grand-Dad is doing very well despite virtually no marketing spend.
Editor’s Note: This column is republished with permission from Chuck Cowdery. You can view the original here.
Charles K. Cowdery is an internationally renowned whiskey writer, specializing in American whiskey. He is a Kentucky Colonel (Patton, 206) and a member of the Kentucky Bourbon Hall of Fame (2009). He is the author of multiple bourbon books, including Bourbon, Strange: Surprising Stories of American Whiskey, and is a...