Heaven Hill Goes High End Again With New Heritage Collection American Whiskeys

Heaven Hill, through its namesake and various other brands, already has established itself as a seller of so called “ultra premium” American whiskeys. Now it is stepping into these waters once again, unveiling its new Heaven Hill Heritage Collection expressions.

The new Heaven Hill Heritage Collection, according to those behind it, will be an annual spring offering featuring some of the distillery’s oldest inventory of aging whiskey. The first, the 17-Year-Old Barrel Proof Kentucky Straight Bourbon Whiskey, features Heaven Hill’s Bourbon mash bill comprised of 78% corn, 10% rye, and 12% malted barley, and bottled at a barrel proof of 118.2.

With an age statement of 17 years, this release is made up of 28% 20-year-old barrels, 44% 19-year-old barrels, and 28% 17-year-old barrels pulled from Deatsville, Glencoe, Schenley, and Heaven Hill main campus warehouse locations.

“Over many years, we have been quietly aging some exquisite whiskeys to be introduced under a new collection within our Heaven Hill Distillery portfolio,” said Max L. Shapira, Heaven Hill President, in a prepared statement. “Of our 1.9 million barrels resting across six rickhouse sites, our master craftspeople have kept watchful eyes on this limited stock of special barrels and we are finally ready to release the first edition.”

Interestingly, Heaven Hill noted its new Heritage Collection “joins its more experimental counterpart, the Parker’s Heritage Collection, to form the ‘Heritage Collection.’ The Heaven Hill offering will be released in the spring, while Parker’s will continue to be released every fall. Releases from both collections offer a glimpse into the long-term plan across Heaven Hill’s American Whiskey stock and commitment to quality, craft, and innovation.”

Each Heaven Hill Heritage Collection 750ml bottle will be accompanied by a premium box in “Heaven Hill blue with the double-H insignia stamped in gold to signify Heaven Hill.” Specific attributes such as warehouse site locations, production dates, mashbill percentage, and other designations will be noted prominently on the packaging.  Heaven Hill Heritage Collection 17-Year-Old Barrel Proof Kentucky Straight Bourbon Whiskey launches nationally on a limited basis with an SRP of $274.99.