Heaven Hill is a very popular American whiskey company with many brands in its stable. There have always been bargains to be had from their various whiskeys, such as the Heaven Hill Bottled-in-Bond bourbon that priced for under $20 before it was discontinued last year. It is now set to return, slightly older and a bit more costly.
The new Heaven Hill 7-Year-Old Bottled-in-Bond Kentucky Straight Bourbon Whiskey, according to those behind it, traces its brand origins back to 1939, when upon release, it reportedly “quickly became the number-one-selling Bourbon Whiskey in the state of Kentucky.” For Heaven Hill, Bottled-in-Bonds are ingrained in their bourbon portfolio. One of its founding brands was a Bottled-in-Bond, and they’ve also acquired many Bottled-In-Bond labels over the years, resulting in producing the most Bottled-in-Bond whiskeys of any distillery today.
Made from the distillery’s traditional bourbon mash bill, mingled in small batches, and bottled at 100 proof, this 7-year-old offering of the namesake brand exceeds the minimum four-year aging requirement for a Bottled-in-Bond. The Distilled Spirits Plant (D.S.P) number of the Bernheim Distillery in Louisville, Ky., D.S.P.-KY-1, and that of the Heaven Hill headquarters and bottling house in Bardstown, Ky., D.S.P-KY-31, are featured prominently on the face label.
“Heaven Hill Distillery was built on patience and perseverance, two values we continue to pour into our products today,” said Heaven Hill Distillery President Max L. Shapira in a prepared statement. “At a time when American Whiskey is surging, we are proud to release a namesake product that really brings us back to our company’s founding. It celebrates our rich bourbon-making heritage, as well as the values and standards we hold today as a point of passion for our company.”
As it stands now, plans call for this bourbon to initially launch in October in California, Texas, New York, Georgia, Florida, Illinois, South Carolina, and Colorado. The price point? Around $40 per 750 ml bottle. For long time fans of this particular bottled-in-bond offering this will likely come as severe sticker shock given you could previously get the now discontinued one for around $15.
Nino Kilgore-Marchetti is the founder and editor-in-chief of The Whiskey Wash, an award winning whiskey lifestyle website dedicated to informing and entertaining consumers about whisk(e)y on a global level. As a whisk(e)y journalist, expert and judge he has written about the subject extensively, been interviewed in various media outlets and...