Brew Pipeline, in its latest collaboration with British rock band Motörhead, announced recently the launch of the new Ace of Spades Bourbon.
The bourbon released this month in limited edition Sturgis bottles around the annual motorcycle rally, and Brew Pipeline is making the high-rye bourbon available across the U.S. next month.
“After years of development, we’re excited to finally release Motörhead Ace of Spades Bourbon,” said Steve Kwapil, CEO and co-founder of Brew Pipeline, in a prepared statement. “We wanted to ensure that the bourbon would be able to stand on its own. Proof Artisan Distillers quickly recognized the band’s vision and the end result is incredibly unique, complex and smooth.”
The Motörhead-approved bourbon is produced and bottled by small-batch distillery Proof Artisan Distillers in Fargo, ND. Aged four years in charred oak barrels, the bourbon is a blend of 60% corn, 36% rye and 4% barley. It comes in at 90 proof.
The distiller’s official tasting notes show the bourbon features hints of vanilla on the nose, with a balanced combination of spicy and sweet flavors with cinnamon, rye, black pepper and mint. Full-bodied and complex, the taste is of oak, caramelized brown sugar, tobacco and cocoa with a strong cinnamon finish.
The bourbon comes after the release last fall of Motörhead Röad Crew, an American Pale Ale that saw Brew Pipeline team up with Motörhead and Global Merchandising Services to bring the adult beverage to life.
Motörhead band members Mikkey Dee and Phil Campbell have contributed to the development of the bourbon’s flavor profile with frequent tastings throughout the process. Named for their album, Ace of Spades, the bottle features artwork from the album cover along with signatures from band members Lemmy Kilmister, Phil Campbell and Mikkey Dee.
Launching nationwide in September, Motörhead Bourbon has a suggested retail price of $39.99 for 750ml bottles.
For more information, check out www.drinkmotorhead.com.
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Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...