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Bourbon Pursuit Podcast #44: Fred Noe, Jim Beam

Fred Noe, Global Ambassador and Master Distiller at Jim Beam, talks about the history of Jim Beam, his celebrity encounters and the new Booker’s Rye release. <show notes below>

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Jim Beam's Fred Noe
Master distiller Fred Noe of Jim Beam feeds the flames with some Booker’s Bourbon. (image copyright The Whiskey Wash)
  • This episode is brought to you by the Kentucky Bourbon Affair that will be taking place in Louisville and Kentucky Bourbon Trail Distilleries June 14-19th. Packed with exclusive content, rare tastings, special bottlings, amazing food, and for the first time a Whiskey Live show—the Kentucky Bourbon Affair is the ultimate fantasy camp for Bourbon lovers. For more information and tickets, visit
  • You were born into this. Talk about your child hood and some Beam history
  • What are some things your dad taught you about this business and made you appreciate what you do today?
  • Your role is not only a master distiller but also a brand ambassador, do you ever sleep?
  • What’s the short list of some of your favorite places you’ve been?
  • What do you think has made Jim Beam grow to the #1 product in the world?
  • You’ve probably done a lot since then, best and worst jobs of working at the distillery?
  • The latest Beam ads feature Mila Kunis. Talk about your interactions with Mila.
  • A question from one of our listeners, what did you think of Mila when she blew up one of the rick houses in the latest ad?
  • What’s the current state of Jim Beam today?
  • As more engineering programs expand and more universities offer programs. Do you think the future of distilling is more science than art?
  • There’s a lot of different bourbons under your portfolio, who are some of your right hand people to make sure every brand stays consistent?
  • Another question from one of our listeners, what is the inspiration behind the Signature Craft series?
  • Talk about Booker’s Rye that will be hitting the shelves soon.
  • If you have to start a journey for drinking Jim Beam bourbons to get to the point where you drinking Booker’s neat, where do you start?
  • Lastly, we need to get the Kentucky Chew.

Bourbon Pursuit

Kenny Coleman and Ryan Cecil host the Bourbon Pursuit podcast from Louisville, KY. Together, they share a passion for the stories that made an industry flourish with a focus on history, personality, and of course, great bourbon. Their guests include master distillers, bloggers, historians, local events and more.

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