Whiskey Based “Oat Nog” Debuts Out Of Kentucky

by Nino Kilgore-Marchetti
October 31, 2022

As the time of year for enjoying eggnog draws near, alcohol is always a considered partner to this milk based treat. For those with dairy sensitivity, however, options are a little more limited. Enter Misunderstood Oat Nog,

Misunderstood Oat Nog, according to those behind it, heralds from Kentucky-based Misunderstood Whiskey Co., known for its American Whiskey blended with “real ginger to mellow the finish.” For this latest offering they took their flavored whiskey and mixed it with oat milk as the base of the product, allowing it to “provide vegan and allergen-sensitive consumers (gluten-free, dairy-free, egg-free, nut-free) with a light, flavorful, and creamy alternative to traditional eggnog.”

“Our goal has always been to change perceptions with products that taste so good they make you think twice about a category,” said Chris Buglisi, co-founder of Misunderstood Whiskey Company, in a prepared statement. “First, it was bringing together flavored whiskey drinkers and traditional whiskey drinkers with our Ginger Spiced Whiskey, and now bringing together the dairy and non-dairy communities with our Oat Nog,”

“We had such a blast working on this innovation and we couldn’t be more excited to share our first limited release with consumers, especially with traditional eggnog drinkers,” added JD Recobs, co-founder of Misunderstood Whiskey Co. “We’ve seen the alternative milk category grow exponentially over the past few years so we’re thrilled to be a part of the innovation and release something unique (and delicious) for the fall and winter season.

“While Misunderstood Oat Nog it’s best enjoyed simply chilled or over ice, we also think it’s going to be a great base for seasonal cocktails. Yes, we’re talking about you, Espress-OAT Martini.”

Misunderstood Oat Nog is pricing around $24 per 750 ml bottle and is available for sale nationally online (https://shopmisunderstoodwhiskey.com) and in liquor stores in select markets including: CA, CO, FL, IL, OH, MA, MI, NJ, NY, TX and SC for a limited time only.