New Orleans’ Sazerac House Celebrates Sazerac Cocktail Week With Enhanced Tasting Experience

By Hannah Kanik / June 11, 2021

The Sazerac House in New Orleans, Louisiana, is celebrating the Sazerac Cocktail Week with a series of tastings, flavor explorations and special exhibitions from June 21 to 27.

The Louisiana State Legislature designated the drink as the official cocktail of New Orleans in 2008, and it has been a long time favorite of both residents and visitors of New Orleans. The cocktail has just five ingredients: sugar, Peychaud’s Bitters, Herbsaint, Sazerac Rye Whiskey and a lemon twist.

The brand is also working with Makin’ Groceries with the New Orleans Musician’s Assistance Foundation and will donate $1.00 for every bottle sold through June. Sazerac will also donate $1.00 for each guest that visits the house in person in New Orleans, $1.00 per bottle sold onsite and 10% of sales of Sazerac Cocktail Week Commemorative items.

Sazerac Cocktail Week

Sazerac House Sazerac (image via Sazerac House)

“For so many people throughout history, the Sazerac Cocktail has been an iconic symbol of New Orleans in a glass,” said Miguel Solorzano, general manager of the Sazerac House in a prepared statement. “During this week of celebration, we showcase the simple ingredients that, alongside time-honored techniques, make the Sazerac Cocktail the ideal way to taste the history of New Orleans.”

The Sazerac Cocktail, it is said, has deep roots in New Orleans. The traditional drink started in the 1850’s when it was stirred up at the original Sazerac House in the French Quarter of New Orleans. It grew in popularity soon after. 

During Sazerac Cocktail Week, Sazerac House guests can experience enhanced exhibits that explore each ingredient of the cocktail. The second floor has a rum exhibit where an added sugar exhibit will show guests the many forms of sugar used in the drink — everything from cane and syrup to cubes and crystals.

In the apothecary room on the third floor, guests can experience Antoine Amedee Peychaud’s apothecary where he created Peychaud’s Bitters. They can smell and taste ingredients found in the bitters and taste some samples of bitters themselves.

The distillery exhibit allows guests to walk through the process of making Sazerac Rye Whiskey. Guests can also enjoy samples of Herbsaint Frappes, a chilled creation with Herbsaint and simple syrup. 

Lastly, guests will be able to sip fresh lemonade from the lemons used to make the Sazerac Cocktail twists, before downing the Sazerac Cocktail itself.

Read More Whiskey News
Whiskey Review: Laws Whiskey House Centennial Straight Wheat Whiskey