Lux Row Distillers recently added to its Rebel brand family, the Rebel 100 Straight Rye Whiskey.
A statement from the whiskey maker shows that Rebel 100 Rye will hit retail shelves across the U.S. later in March, and carries a suggested retail price of $19.99 per 750 ml bottle.
The distiller’s notes explain that Rebel 100 Straight Rye Whiskey features a mash bill of 51% rye, 45% corn and 4% malt. It clocks in at 100 proof, and on the nose, it features a rich rye flavor balanced by hints of vanilla.
Lux Row Distillers recently added to its Rebel brand family, the Rebel 100 Straight Rye Whiskey. (image via Lux Row Distillers)
“Based on the continued success of both Rebel 100 Kentucky Straight Bourbon Whiskey, we’ve elevated the proof of its rye counterpart,” said Eric Winter, brand manager for Rebel, in the prepared statement.
Rebel’s parent company LuxCo was founded in St. Louis in 1958 by the Lux Family, and today is a producer, supplier, importer and bottler of beverage alcohol products. The company merrged with MGP Ingredients in 2021, and operates as MGP’s Brands Division.
Their portfolio includes brands from four distilleries that include Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, and Blood Oath; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey and Minor Case Straight Rye Whiskey; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where George Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are made.
For more information, check out www.luxco.com.
Related Articles
New Isle Of Raasay Distillery Whisky Matured In Ex-Manzanilla Casks
Breckenridge Distillery Collaborates With Flaviar For Father’s Day Whiskey Edition
Royal Salute Celebrates Jodhpur Night With 21-Year-Old Jodhpur Polo Edition
Gavin Hastings Launches Charity Whiskies To Support Injured Rugby Players
Bladnoch Distillery Explores Whisky-Making With The Dragon Series
Jack Daniel’s Single Barrel Barrel Proof Rye Now A Permanent Offering
Gary Carter
Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...