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Kentucky Coffee’s New Line Of RTD Hard Cold Brews Has A Whiskey Kick

Kentucky Coffee, known for its coffee-flavored whiskey, recently expanded into the ready-to-drink category with the debut of their new Hard Cold Brews, a mixed cocktail made with whiskey and cold brew. Hitting shelves nationwide this fall, Kentucky Coffee will offer their line of Hard Cold Brews in 12oz cans at 5.9% ABV in three flavors: Black, Vanilla and Mocha.

“Coffee and whiskey are beloved in their own rights and come together naturally when blended,” said Don Deubler, CEO of Kentucky Coffee’s parent company, Atomic Brands, in a prepared statement. “It’s a timeless pair that’s been largely overlooked within the RTD space – we’re excited to fill that gap for consumers.

“Lemonades, teas and sparkling water have made their way from the non-alc RTD category, but we’ve been missing coffee. Kentucky Coffee Hard Cold Brews answer that.”

Kentucky Coffee Hard Cold Brews
Kentucky Coffee will offer their line of Hard Cold Brews in 12oz cans at 5.9% ABV in three flavors: Black, Vanilla and Mocha. (image via Kentucky Coffee)

Kentucky Coffee Hard Cold Brews will be available in four packs, hoping to cater to a RTD coffee market currently valued at $26.3B and expected to reach $42.4B by 2030.

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