Kentucky Coffee’s New Line Of RTD Hard Cold Brews Has A Whiskey Kick

Kentucky Coffee, known for its coffee-flavored whiskey, recently expanded into the ready-to-drink category with the debut of their new Hard Cold Brews, a mixed cocktail made with whiskey and cold brew. Hitting shelves nationwide this fall, Kentucky Coffee will offer their line of Hard Cold Brews in 12oz cans at 5.9% ABV in three flavors: Black, Vanilla and Mocha.

“Coffee and whiskey are beloved in their own rights and come together naturally when blended,” said Don Deubler, CEO of Kentucky Coffee’s parent company, Atomic Brands, in a prepared statement. “It’s a timeless pair that’s been largely overlooked within the RTD space – we’re excited to fill that gap for consumers.

“Lemonades, teas and sparkling water have made their way from the non-alc RTD category, but we’ve been missing coffee. Kentucky Coffee Hard Cold Brews answer that.”

Kentucky Coffee Hard Cold Brews will be available in four packs, hoping to cater to a RTD coffee market currently valued at $26.3B and expected to reach $42.4B by 2030.