Jack Daniel’s, Wrensilva Team For Charity Custom Record Console

By Gary Carter / July 19, 2021

Jack Daniel’s recently teamed with HiFi record console brand Wrensilva to craft a limited edition, hand-built record console inspired by the Tennessee whiskey brand.

The Jack Daniel’s x Wrensilva Console is available through a Charitybuzz auction now with proceeds benefiting Sweet Relief Musicians Fund.

The Jack Daniel’s x Wrensilva Console features what’s described as the premium audio performance and power of Wrensilva’s flagship M1 Console with a black exterior shell and Jack Daniel’s-inspired details throughout including a barrel-stave front panel, upholstered drink mat, barware storage, and a custom engraved turntable platter.

Jack Daniel’s x Wrensilva Console

Jack Daniel’s x Wrensilva Console (image via Jack Daniel’s)

“Music and Jack Daniel’s have gone hand-in-hand over the last 150-plus years, dating back to Mr. Jack himself,” said Ed Carias, Jack Daniel’s US brand director, in a prepared statement. “Our friends at Wrensilva share the same dedication to the highest quality and craftsmanship that our whiskey makers in Lynchburg do, as well as a love of music and all of those who make our lives richer through their talents. We want to share this incredible work of art with our friends to help benefit a great cause and support musicians in need who have suffered due to the pandemic.”

Greg Perlot, CEO and co-founder of Wrensilva, said the collaboration with Jack Daniel’s speaks to the spirit of HiFi, reaching deep into the two brands’ shared belief in “the best materials, timeless product, and music experience.”

From now through July 22, fans can bid on the limited edition record console through Charitybuzz, with proceeds benefiting Sweet Relief Musicians Fund, a nonprofit providing financial assistance to musicians and music industry workers who are struggling to make ends meet.

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For those unfamiliar with the brand, all Wrensilva consoles are handbuilt in California with what’s noted as top-notch American hardwoods and carefully selected materials. Founded by a team with deep roots in music, sound engineering and design, Wrensilva’s level of quality control ensures each console is expertly crafted to reawaken the spirit of HiFi.