Bevridge Touts A New Way To Experience Spirits At Home

by Gary Carter
April 25, 2022

A new whiskey innovation, Bevridge recently released its first “tasting experience,” which pairs on-demand video content with premium spirit samples.

The first limited-edition experience, celebrating American single malts, features 10 curated 50ml bottles paired with bespoke digital content that transports patrons to distilleries around the country, all from the comfort of their home.

As the American Single Malt designation is poised to likely become an officially recognized spirits category in the U.S. this year, Bevridge is introducing its American Single Malt Tasting Experience as a way to taste and learn about what’s described as the many renowned single malts in America, with names like Balcones, Boulder Spirits, Sante Fe Spirits, Virginia Distillery Company, Westland Distillery and Westward Distilling.

Found at www.Bevridge.co, customers can access the library of digital videos, panel discussions, and guided tastings. They will find conversations with brand owners and master distillers on how their brands were started, guided tours of their distillery floors and rickhouses, and taste through their portfolios with the makers.

Future tasting experiences will explore whisk(e)y subcategories from all over the world, as well as other spirits such as gin, tequila, and cognac.

To start the journey, you can create a profile at www.Bevridge.co and purchase the inaugural American Single Malt Tasting Experience (suggested retail price of $250) on their website, at ReserveBar.com, and at spirits retailers around the country.

“We wanted to create a new way to bring people together to discover ultra-premium spirits,” said Liz Brusca, president and co-founder of Bevridge, in a prepared statement. “Our exclusive tasting experiences are just the beginning. We hope to foster a community of like-minded spirits lovers and provide them access to the world’s best spirits and the people making them, too. Through digital activations, weekly panel sessions, and – what we’re most proud of – the return of Whisky Live to the USA and Canada, we hope to offer an imbibing experience unlike any other.”

This year, Bevridge is also bringing back the event Whisky Live, kicking off in July in Nashville, followed by Toronto in September. The two-day conventions will bring the Bevridge community together for education and exclusive tastings.