Alcohol producer and bottler Luxco recently launched Alias Straight Rye Whiskey, distilled at Luxco’s Ross & Squibb Distillery in Lawrenceburg, Indiana.
The new brand Alias is bottled at 90 proof (45% ABV) and is available starting this month.
Alias Straight Rye has a mash bill of 51% rye, 45% corn and 4% barley malt, which the distiller’s notes describe as having the balanced aroma of sweet fruit and rye spice, with slight hints of mint. On the palate, it offers notes of caramel, vanilla and fruit with a rye finish, as well as flavors of fruit, rye, spice, mint, caramel and vanilla throughout.
“The super and ultra-premium spirits categories continue to grow, and within the whiskey category, rye continues to rise in popularity,” said Fletcher Buchman, VP of Marketing at MGP Ingredients, in a prepared statement. “Alias is perfectly positioned in this growing category, and it provides us an opportunity to showcase rye whiskey from our Ross & Squibb Distillery.”
He explained that the Alias brand pays tribute to the country’s early female distilling pioneers, many of whom used their initials to hide their gender in order to own and operate distilleries.
To celebrate the launch of Alias Straight Rye Whiskey, Luxco is having a write-in contest to win a six-day, travel-expenses-paid distiller course at Moonshine University.
Those age 21 and older can visit the Alias website at www.aliaswhiskey.com or scan a QR code on point-of-sale at participating retail accounts and respond in 10 words or less to the contest question: “What does a scholarship to Moonshine University mean to you?”
Contest entries will be accepted until Aug. 30th.
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Founded in St. Louis in 1958 by the Lux Family, Luxco is a producer, supplier, importer and bottler of beverage alcohol products. Merged with MGP Ingredients in 2021, Luxco operates as MGP’s Brands Division and manages all MGP/Luxco brands.
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