Aberdeenshire-based online whisky auctioneer Whisky Hammer has launched a new operational hub in Hong Kong, marking its second international base in under a year. The expansion, established in partnership with climate-controlled storage provider 13 Degrees Wine Cellar, is designed to serve the company’s growing client base across Asia.
From the Hong Kong hub, Whisky Hammer will offer local services including bottle consignments, valuations, and client consultations. The base also aims to reduce logistical barriers for collectors and sellers in the region looking to access the company’s online auction platform.
Founded in 2015 near Scotland’s Speyside whisky region, Whisky Hammer has grown into one of the world’s top-rated online whisky auction platforms. The company runs monthly global auctions featuring rare and collectible bottles and serves thousands of customers worldwide.
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READ THE STORYThe Hong Kong launch follows the opening of Whisky Hammer’s European operational base in the Netherlands last year. Hong Kong has long been recognized as a key market for whisky collecting and investment, making it a strategic location for the company’s continued international growth.
Daniel Milne, co-founder and CEO of Whisky Hammer, said: “Opening in Hong Kong is a natural next step for the business following our expansion into Europe last year. Partnering with 13 Degrees allows us to offer a seamless, locally supported service to clients across Asia and to continue building on the service we offer globally.”
Milne added that the expansion comes ahead of a planned app launch. “The expansion comes ahead of the planned launch of our new iOS and Android app, where we plan to use the technology to further streamline the customer experience and seamlessly connect our growing network of operational hubs,” he said.
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Joseph Luk, managing director of 13 Degrees, said: “We are delighted to partner with Whisky Hammer as they expand into Asia. Their reputation in the global whisky auction market aligns strongly with our commitment to providing world-class storage and client services. This collaboration brings added convenience and confidence to collectors across the region.”
The Asia expansion reflects broader trends in the global whisky auction market, where platforms have increasingly targeted Hong Kong and wider Asian markets to tap into strong regional demand for rare and collectible scotch whisky. Whisky Hammer’s move positions the company to compete more directly in a region that has become central to the secondary market for premium spirits.
