The Whisky Exchange, one of the world’s leading spirits retailers, has released its comprehensive list of best-selling whiskies for 2024, revealing robust consumer interest across all major whisky-producing regions and price segments.
Premium Scotch single malts feature prominently in the year’s top sellers, with established names like Lagavulin 16 Year Old and Balvenie 12 Year Old DoubleWood demonstrating sustained popularity. The peated whisky category shows particular strength, with both Laphroaig expressions – the 10 Year Old and Quarter Cask – appearing among the best-sellers, indicating continued consumer interest in Islay’s distinctive flavor profile.
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Japanese Whisky Momentum
Japanese whisky continues its impressive market performance, with Hibiki Harmony and Nikka From The Barrel ranking among the most popular choices. The more accessible Suntory Toki also features prominently, suggesting growing consumer interest across different price points in the Japanese category. This strong showing from Japanese distilleries reinforces the category’s evolution from niche interest to mainstream acceptance among whisky enthusiasts.
American Whiskey Diversity
The American whiskey category demonstrates remarkable diversity in the rankings, spanning from premium offerings like Blanton’s Original to more accessible options like Buffalo Trace. The presence of both Bulleit Bourbon and Bulleit Rye indicates strong consumer interest in different styles of American whiskey, while the inclusion of craft-focused brands like Michter’s suggests growing appreciation for premium American expressions.
Premium Market Strength
Macallan maintains its position in the premium segment with both its 12 Year Old Double Cask and 12 Year Old Sherry Oak expressions appearing among the best-sellers. This suggests continued strong demand for premium age-statement single malts, particularly those with sherry cask influence. The presence of multiple premium expressions indicates consumer willingness to invest in higher-end products for their collections.
Value Segment Performance
The list also highlights strong performance in the value segment, with brands like Evan Williams Extra Aged and Maker’s Mark showing significant consumer appeal. These entries demonstrate that price accessibility remains an important factor in consumer choice, particularly for everyday drinking options and cocktail bases.
Industry experts note that the diverse nature of the best-sellers list reflects an increasingly knowledgeable consumer base willing to explore different styles and price points across the global whisky category. The mix of traditional favorites alongside newer expressions suggests a healthy balance between heritage and innovation in consumer preferences.
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The variety of production styles, price points, and origins represented in the list indicates a mature market where consumers are comfortable exploring across categories rather than remaining loyal to a single style or region.
Best-Selling Whiskies at The Whisky Exchange 2024
Scotch Single Malts
- Lagavulin 16 Year Old – £69.95
- Balvenie 12 Year Old DoubleWood – £47.50
- Laphroaig 10 Year Old – £31.50
- Laphroaig Quarter Cask – £43.95
- Macallan 12 Year Old Double Cask – £71.95
- Macallan 12 Year Old Sherry Oak – £79.95
Japanese Whisky
- Hibiki Harmony – £73.95
- Nikka from the Barrel – £39.95 (50cl)
- Suntory Toki – £34.25
American Bourbon & Rye
- Blanton’s Original – £79.95
- Eagle Rare 10 Year Old – £35.20
- Buffalo Trace Bourbon – £24.95
- Woodford Reserve Distiller’s Select – £37.50
- Maker’s Mark – £26.95
- Michter’s US*1 Small Batch Bourbon – £53.95
- Bulleit Bourbon – £32.25
- Bulleit ’95’ Rye – £37.95
- Evan Williams Extra Aged – £26.25
Blended Scotch
- Johnnie Walker Black Label 12 Year Old – £31.75
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