The Macallan has debuted “Drink of a Generation,” a new cinematic social campaign for its Sherry Oak 25 and 30 Years Old expressions, featuring actor James Marsden alongside his son, Jack Marsden. The campaign uses the decades-long maturation process of the ultra-aged whiskies as a bridge between generations. You can watch the film here.
The initiative centers on a hero film depicting a “generational handover” between the father-and-son duo, celebrating shared heritage, craft, and the passage of time.
Alongside the Marsdens, the campaign features partnerships with digital creators Vince Garica, a barber and groomer; Stella Simona, a jewelry designer; and Justin Boone, a stylist. Each creator highlights their personal journey toward mastery, drawing parallels to The Macallan’s whisky-making process.
Signup now to make sure you don't miss out on the latest whiskey news and deals.
By Signing up, you accept and agree to our Terms of Services and you acknowledge our Privacy Statement. The Whiskey Wash is protected by reCAPTCHA, and the Google Privacy Policy and Terms of Service apply.
Signup now to make sure you don't miss out on the latest whiskey news and deals.
By Signing up, you accept and agree to our Terms of Services and you acknowledge our Privacy Statement. The Whiskey Wash is protected by reCAPTCHA, and the Google Privacy Policy and Terms of Service apply.
To mark the launch, The Macallan hosted James and Jack Marsden, along with tastemakers and influencers, at the brand’s Los Angeles villa.
Trending Content
The campaign arrives as Gen Z spending is forecast to account for 30% of the luxury market by 2030, according to the Altrata World Ultra Wealth Report 2025. The Macallan positions the effort as a way to bridge heritage prestige with the next generation of consumers.
According to the brand, two centuries of patience and craft define The Macallan’s legacy. By using the aging cycle of the Sherry Oak 25 and 30 Years Old expressions as a physical bridge between a father and son, the campaign honors that legacy and celebrates how mastery is passed down through generations.
Every Kirkland Bourbon Ranked, From Worst to Best
READ THE STORYThe Macallan Sherry Oak 25 Years Old is matured in predominantly sherry-seasoned European oak casks for 25 years at 43% ABV. It carries a suggested retail price of $2,785. The Sherry Oak 30 Years Old undergoes the same cask maturation for 30 years, also at 43% ABV, and is priced at $4,000 SRP. Both expressions are available at TheMacallan.com.
Founded in 1824 by Alexander Reid in Speyside, Scotland, The Macallan is renowned for its single malt Scotch whiskies and its commitment to exceptional oak casks seasoned with sherry wine. The distillery sits on a 485-acre estate and was designed by internationally acclaimed architects.
