Terry Bradshaw Launches 6-Year and 12-Year Bourbon

What happens when an NFL legend takes on bourbon-making with Kentucky's 10th oldest distillery? Two new cask strength single barrels that redefine American whiskey.
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Terry Bradshaw Launches 6-Year and 12-Year Bourbon
Courtesy Bradshaw Kentucky Straight Bourbon Whiskey

NFL legend Terry Bradshaw is expanding his Bradshaw Kentucky Straight Bourbon Whiskey brand with two new cask strength single barrel expressions: a six-year-old and a limited-edition 12-year-old. The new whiskeys will be unveiled on February 2 at the Wine and Spirits Wholesalers of America (WSWA) Access Live convention in Las Vegas.

The new releases build on the brand’s award-winning flagship bourbon and are crafted for consumers who value heritage and intensity.

“These new bourbons are about patience and pride,” said Terry Bradshaw, founder and NFL legend. “You cannot rush great bourbon.”

He added: “The 6-year brings bold energy and power, while the 12-year is rich, intense and layered from years in the barrel. These are the kinds of whiskeys I love to sip and share with people who truly appreciate what goes into making something special.”

The six-year-old single barrel was distilled and aged by Green River Distilling Co., the tenth-oldest distillery in Kentucky.

According to official notes from the brand, it delivers concentrated notes of vanilla, toffee, and baking spices, with a long, warming finish.

The 12-year-old expression, named TB-12-Year as a tribute to Bradshaw’s jersey number, is a highly allocated release with fewer than 25 barrels produced.

It was bottled at Bluegrass Distillers in Kentucky.

Its official tasting notes mention powerful aromas of leather, campfire, and oak, followed by layers of cinnamon, coconut, and butterscotch on the palate.

Both new expressions join the existing 5.5-year bourbon in the portfolio.

That original bottling sits at 103.8 proof (51.9% ABV), a nod to Bradshaw’s career pass completion percentage.

Bradshaw Kentucky Straight Bourbon Whiskey is part of the Tag Reserve Spirits portfolio.

Suggested retail pricing is set at $64.99 for the six-year and $249.99 for the 12-year, while the original 5.5-year is priced at $47.99.

Beth Squires

Beth Squires is the Deputy Editor of The Whiskey Wash with over half a decade of industry experience. She possesses comprehensive knowledge of the global whisky landscape, spanning everything from heritage and production to complex market analysis. A graduate of the OurWhisky Foundation’s Atonia Programme, which champions women in whisky, Beth is a dedicated advocate for diversity and sustainability, focused on highlighting the innovation and storytelling that define the modern whisky industry.

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