Stoli Group Announces Its Return to the U.S. Spirits Market

Why is Stoli Group making a return to the U.S. market? The iconic spirits brand calls it an exciting new chapter—here's what the comeback means.
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Stoli Group Announces Its Return to the U.S. Spirits Market

Stoli Group has resumed supplying the US market now that its Chapter 11 restructuring process is complete. The Luxembourg-based company announced the move in New York on November 9, 2026. It is relying on longstanding distributor relationships, stock already held in the US and five new brands.

“The U.S. has always been an important market for Stoli, and we’re eager to share that Stoli is back and better than ever,” said Marina Troyanovskaya, chief commercial officer of Stoli Group.

“Our products are already here, we have longstanding partners who know our brands, and we’re focused on reconnecting with consumers across the country,” she added.

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The group reached a comprehensive settlement with creditors of Stoli Group (USA). The deal resolves previous distribution rights and covers remaining inventory and financial obligations.

MHW, Ltd. will act as importer of record. Stoli Group will work with established wholesalers, including Empire Merchants in New York and Johnson Brothers.

The company is also in talks with additional distributors. It plans to share market updates once it finalizes those agreements.

Its inventory already sits in a US customs bonded warehouse. This allows the group to fulfill distributor orders as sales resume in participating markets.

The US lineup still includes Stoli Vodka and elit Vodka. It now adds five products from sister company Amber Beverage Group: Moskovskaya vodka, Rooster Rojo and KAH tequilas, and The Irishman and Writers’ Tears Irish whiskeys.

Bayou Rum, made in Lacassine, Louisiana, completes the offer. The brand is introducing an updated liquid, packaging and pricing strategy.

Looking ahead, Stoli Group is exploring US production of Stoli flavored vodkas and Stoli Ginger Beer, a new non-alcoholic mixer.

“This next chapter is about more than returning to market. It’s about giving our partners a broader portfolio, investing in our brands and creating new reasons for consumers to choose Stoli,” said Troyanovskaya.

“Our commercial and marketing teams are focused on building momentum in the U.S., with new campaigns planned across key brands,” she continued.

The return follows a turbulent two years. Stoli Group USA and its Kentucky Owl American whiskey unit voluntarily filed for Chapter 11 bankruptcy in November 2024 after suffering “financial difficulties” and a two-month-long cyber attack.

In January 2026, both the companies and the creditors’ committee filed motions seeking conversion to Chapter 7 liquidation. A judge then appointed separate Chapter 11 trustees for both entities. The decision came after Stoli USA and Kentucky Owl’s main lender, Fifth Third Bank, opposed the move to Chapter 7.

The group has also faced long-running pressure from Moscow. In July 2024, Russia’s prosecutor general’s office labeled owner Yuri Shefler an “extremist.”

Stoli Group now sells in more than 95 countries through more than 170 distributors. More details are available at stoli-group.com.

Hannah Thompson

Hannah Thompson is a whiskey educator who helps consumers understand everything they need to know to make an informed decision about whiskey investment. She has been working in the secondary whiskey market since 2019 and joined The Whiskey Wash team when Mark Littler took over as Editor in Chief. Working with Mark Littler Hannah has amassed a broad range of whiskey knowledge and specializes in helping consumers make education driven cask investments. Hannah has authored two published works of fiction and her background in research and creative writing lets her create interesting and informative articles to give people a solid understanding of the world of whiskey.

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