Seagram’s 7 Crown Blended Whiskey has unveiled Seagram’s 7 Crown Apple Pie, a limited-edition seasonal expression rolling out nationwide in June 2026. The 70-proof flavored whiskey combines the brand’s blended whiskey base with baked apple, warm spice, and vanilla pie crust notes, arriving at a suggested retail price of $11.99.
The launch targets the peak summer drinking season, positioning the product for occasions ranging from Fourth of July celebrations to backyard barbecues.
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“With Seagram’s 7 Crown Apple Pie, we’re bringing new energy to a flavor people already love,” said Frank Dudley, Brand Director, Single Malts & Emerging Whiskies. “It’s familiar, it’s fun and it fits right into the kind of summer people wait all year for, whether you’re carrying on traditions or making new ones.”
Official tasting notes from the brand describe the liquid as blending “the smooth, approachable character of Seagram’s 7 Crown with notes of baked apple, warm spice and a hint of vanilla pie crust.”
The brand recommends serving the expression on the rocks or in its signature 7&7 cocktail, made with 1.5 oz. of Seagram’s 7 Crown Apple Pie and 5 oz. of 7UP lemon-lime soda over ice, garnished with a lime slice.
Seagram’s 7 Crown Apple Pie will appear in retail displays and on-premise accounts across the country throughout the summer months. The rollout will spotlight the 7&7 serve as its flagship cocktail strategy for the season.
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The release continues a broader trend among American whiskey brands toward flavored and accessible expressions designed to recruit new consumers to the category. Flavored whiskey has grown into a significant segment of the U.S. spirits market in recent years, with brands across multiple price tiers competing for shelf space.
Seagram’s 7 Crown, owned by Diageo, is one of the longest-running American blended whiskey brands. The label has historically positioned itself as a casual, approachable entry point into whiskey, with the 7&7 cocktail serving as one of the most recognized simple serves in American bar culture.
The limited-edition Apple Pie expression is available while supplies last. Consumers can visit Seagrams7.com to locate retailers and explore additional cocktail recipes.
