Emporia Brands has been appointed exclusive UK distributor of SAVOIA Vino Aperitivo, the Italian aperitivo house founded by Giuseppe Gallo. The partnership takes effect immediately and spans the full range, including SAVOIA Rosso and SAVOIA Orancio, with a focus on the UK on-trade and premium retail.
The family-owned distributor is a three-time IWSC Spirits Distributor of the Year. It will lead importing, sales and distribution through its national network of wholesalers and hospitality partners.
“SAVOIA was born in the bar, and the bar is where it belongs,” said Giuseppe Gallo, founder and CEO of SAVOIA. “With their reach and our passion for Italian drinking culture, now is the moment to take SAVOIA to the next step nationally in the UK.”
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READ THE STORYEmporia’s work will be supported by bartender engagement, training, menu development and on-trade activations. ItalSpirits will continue to lead brand strategy and advocacy, collaborating with Emporia on education across the UK bar community.
SAVOIA is the creation of Gallo, who started his career behind London’s bars before becoming global brand ambassador for Martini & Rossi. He founded ItalSpirits in 2015 and later created ITALICUS Rosolio di Bergamotto, reviving a forgotten Italian liqueur style. He also co-founded the Roma Bar Show and, in 2026, Barcelona Cocktail Fest.
Launched in 2021, SAVOIA draws inspiration from the House of Savoy and carries the motto L’Aperitivo dell’Italia Unita. The range is certified vegan and made in Italy from selected botanicals, wine and bitters.
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SAVOIA Rosso (18.6% ABV) is a bittersweet, amaro-dolce vino aperitivo made with more than 22 botanicals and 14-month oak-aged Marsala wine, built for the Negroni, Americano and Spritz. SAVOIA Orancio (17.2% ABV) is made with orange wine, bringing an aromatic twist to the Spritz and Negroni.
The brand was named World’s Best Aperitif at the World Liqueur Awards 2025 and won gold at The Spirits Business Global Low & No Masters 2026. Its bottle, designed by Stranger & Stranger and inspired by Turin’s Mole Antonelliana, has collected multiple design awards.
SAVOIA already features in leading UK venues, including the Connaught Bar, all three bars at Claridge’s, and sites operated by Firmdale Hotels and Nightcap.
Jack Rackham, managing director of Emporia Brands, called Gallo “one of the most influential figures in modern Italian drinks.” He added: “We’re proud to welcome it to our portfolio and to build it with the on-trade.”
SAVOIA is available to the UK trade through Emporia Brands and its wholesale partners now.
