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Sammy’s Beach Bar Rum Unveils $68 Three-Rum Holiday Bundle

What does Sammy Hagar mix for Christmas? His new $68 holiday bundle packs all three Beach Bar rums, plus the festive cocktails to shake with them.
  • Hannah Thompson is a specialist whiskey educator and writer, passionate about bringing stories and understanding to more people.
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Sammy's Beach Bar Rum Unveils $68 Three-Rum Holiday Bundle

Sammy’s Beach Bar Rum, the brand founded by Rock & Roll Hall of Famer Sammy Hagar, has launched a limited-edition holiday bundle containing all three of its signature expressions. The $68 (£52) pack is available now through Friday 1 January 2027 via the brand’s website, while supplies last.

Distilled in Puerto Rico and aged in American oak barrels, the trio comprises Platinum Rum, Red Head Macadamia Nut Rum and Kola Spiced Rum.

According to the brand’s official notes, the Platinum Rum offers tropical flavors with hints of coconut and banana, positioned for use in classic mojitos and daiquiris.

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The Red Head Macadamia Nut Rum carries macadamia nut and cherry notes suited to tropical punches and dessert-style cocktails.

Completing the line-up, the Kola Spiced Rum is made with a blend of spices, kola nut extract and hints of vanilla and coffee, aimed at rum and cola serves and festive cocktails.

The bundle is available exclusively through SammysBeachBarRum.com.

Several shipping deadlines apply for seasonal delivery. Orders must be placed by Wednesday 18 November for delivery by Thanksgiving, Wednesday 16 December for Christmas, and Wednesday 23 December for New Year’s Eve.

In addition, all bundle orders placed between Black Friday on 27 November and Cyber Monday on 30 November will ship free.

Each bottle in the bundle features in Hagar’s cocktail book, “Sammy Hagar’s Cocktail Hits,” which is sold via the Red Rocker online store, Amazon, Barnes & Noble and other retailers.

Festive serves highlighted in the book include the Red Saint, described as Hagar’s go-to Christmas cocktail, combining Platinum and Red Head rums with Santo Blanco Tequila and fresh tangerine in a cinnamon-sugar-rimmed glass.

Other recipes include the Hot Tiki Toddy, made with Kola Spiced rum, honey, lemon and nutmeg; the Gingerbread Man, pairing Platinum and Red Head Macadamia Nut rums with gingerbread syrup and Amaro Averna; and the Red Head Roast, a spiked coffee cocktail blending Red Head Macadamia Nut rum, Kahlúa and cream, finished with nutmeg and cinnamon.

Hagar, the former Van Halen frontman, co-founded Santo Spirits with tequila producer Adam Levine, extending his presence across the spirits category beyond rum.

Hannah Thompson

Hannah Thompson is a whiskey educator who helps consumers understand everything they need to know to make an informed decision about whiskey investment. She has been working in the secondary whiskey market since 2019 and joined The Whiskey Wash team when Mark Littler took over as Editor in Chief. Working with Mark Littler Hannah has amassed a broad range of whiskey knowledge and specializes in helping consumers make education driven cask investments. Hannah has authored two published works of fiction and her background in research and creative writing lets her create interesting and informative articles to give people a solid understanding of the world of whiskey.

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