Ole Smoky Distillery and Yee-Haw Brewing Co. will open a combined 40,000-square-foot distillery, brewery and entertainment venue at Broadway at the Beach in Myrtle Beach, South Carolina, on Wednesday, May 20. The location marks the first joint venture outside of Tennessee for both brands, which share a common founder.
The new venue at 1214 Celebrity Circle will feature multiple bars, a beer garden, patio seating overlooking the lake, and distillery tours where visitors can watch moonshine production. A food menu will include coastal-influenced dishes such as peel-and-eat shrimp alongside shareable plates and handheld items.
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Ole Smoky bills itself as the most awarded moonshine and flavored whiskey brand in the U.S. and the country’s most visited distillery. Yee-Haw Brewing Co. is a craft brewery with operations across the Southeast.
"This is a huge moment for us," said Joe Baker, founder of Ole Smoky Distillery and Yee-Haw Brewing Co. "Expanding, especially to an iconic destination like Myrtle Beach—allows us to bring the Ole Smoky and Yee-Haw experience to an entirely new audience in an even bigger way."
The venue will offer signature moonshine and whiskey flights alongside Yee-Haw craft beers on tap. Guided tasting flights are designed to provide an interactive introduction to the production process behind each spirit.
Baker emphasized the experiential nature of the concept. "This is about creating a place where people want to stay a while—with great drinks, plenty of moonshine, craft beer, live music and a fun atmosphere," he said.
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Inside, communal tables and lounge seating surround what the company describes as one of the largest TV screens in the area, positioning the venue as a destination for sports viewing and group events. The layout is designed to host private events and large gatherings alongside casual visitors.
The venue will operate daily from 11 a.m. to 11 p.m. with programming that includes live entertainment, tastings and tours. Packaged moonshine, whiskey and beer will be available for purchase to go.
Broadway at the Beach is one of Myrtle Beach’s largest shopping and entertainment complexes, drawing millions of visitors annually. The addition of a spirits-focused experiential venue reflects a broader industry trend of distillery brands investing in hospitality-driven retail destinations to deepen consumer engagement beyond the bottle.
