NV Group has entered two of India’s most competitive spirits categories with the launch of Stainley Gold, a premium blended Indian whisky, and Blue Moon Minty Jamun, a flavored vodka. The products debuted in Delhi on 23 July 2026 and target aspirational whisky drinkers and younger adults seeking flavor-led experiences.
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READ THE STORYThe rollout aims to reach at least 10 states by fiscal year 2026–27. Both brands will expand across Haryana, Rajasthan, Punjab, Chandigarh, Goa and Maharashtra.
The launch taps into a fast-growing market. India’s premium spirits sector, where whisky holds the largest revenue share, is forecast to grow at a 12.2% CAGR between 2026 and 2033.
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India ranks among the world’s largest whisky markets by volume, with 2025 sales estimated at nearly 280 million cases. Volumes are projected to grow at a CAGR of roughly 7.6% through 2035. Premium and above segments are outpacing the wider category. These posted around 7% growth in both volume and value in the first half of 2025.
Much of the momentum comes from tier-2 cities such as Indore, Lucknow, Pune and Coimbatore, where mid-premium products priced between ₹500 and ₹1,200 are seeing strong gains.
Stainley Gold is crafted using matured imported Scotch malts blended with Indian grain spirit. It is bottled at 42.8% ABV, with official brand notes of soft oak, vanilla and dried fruit.
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In Delhi, the whisky is priced at ₹700 for a 750ml bottle. Smaller 375ml, 180ml, 90ml and 60ml packs are also available.
Blue Moon Minty Jamun is a rice-based vodka, distilled three times and bottled at 37.5% ABV. The jamun-forward profile is built around the fruit’s natural tartness, with a light mint finish. It is priced at ₹600 for a 750ml bottle.
Both products are manufactured at NV Distilleries & Breweries in Rajpura, Punjab, under Ramesh Gaudo, senior vice-president, blending and bottling.
“The Indian spirits market is evolving rapidly, with consumers increasingly seeking products that combine quality, authenticity and distinctive flavour profiles,” said Varun Jain, CEO and founder, Smoke Lab, NV Group. “As we expand distribution across India, we remain focused on building brands that deliver consistent quality and resonate with today’s consumers.”
The launch strengthens NV Group’s presence in the Indian Made Foreign Liquor category. The company’s portfolio spans vodka, gin, whisky, rum, brandy and beer, with exports to the US, UK and UAE.
