New Era Whiskey, a Lexington-based company known for limited releases fetching over $3,000 on the secondary market, has unveiled its first retail collection featuring three cask-strength bourbons named after Kentucky state parks.
Kentucky Whiskey Brand Honors State Parks with Special Release
The collection includes Nature’s Crossing at Natural Bridge (115 proof), Dark Wonders at Mammoth Cave (113.8 proof), and Magic Moonbow at Cumberland Falls (115 proof). Each eight-year-aged bourbon carries a suggested retail price of $99 per 750ml bottle and will be available exclusively in Kentucky stores starting September 6.
Signup now to make sure you don't miss out on the latest whiskey news and deals.
By Signing up, you accept and agree to our Terms of Services and you acknowledge our Privacy Statement. The Whiskey Wash is protected by reCAPTCHA, and the Google Privacy Policy and Terms of Service apply.
Signup now to make sure you don't miss out on the latest whiskey news and deals.
By Signing up, you accept and agree to our Terms of Services and you acknowledge our Privacy Statement. The Whiskey Wash is protected by reCAPTCHA, and the Google Privacy Policy and Terms of Service apply.
“These three barrels are exceptional, and I’m thrilled to share them with bourbon fans across the state,” said co-founder Zane Brammell.
New Era Whiskey emerged from the pandemic when Brammell, a healthcare worker seeking stress relief, discovered bourbon collecting. He founded a single-barrel club in 2022 before expanding into a full brand with co-founder Matt Hobbs in 2024. The company is also donating $3,000 to the Team Kentucky Storm Relief Fund to assist flood victims from the April 2025 disasters.
Premium Bourbon Collection Marks Company Milestone
The release represents a significant shift for New Era Whiskey. Previous offerings like “The Heart” and “Last Call” were only available through private barrel picks and now command prices exceeding $3,000 and $1,000 respectively on the secondary market, according to The Bourbon Blue Book.
Governor Andy Beshear praised the company’s community support, noting that Kentucky’s bourbon industry and state parks contribute significantly to the state’s $14.3 billion tourism sector. Kentucky State Parks Commissioner Russ Meyer emphasized how the parks serve as refuges during challenging times.
Must Read Stories
The move to retail distribution marks New Era’s transition from exclusive club releases to broader market availability, though distribution remains limited to Kentucky for this initial launch.
