Mount Gay, the world’s oldest operating rum distillery, has teamed up with modern golf and lifestyle brand Devereux Golf to release The Mount Gay x Devereux Golf Course Collection. The limited-edition capsule line, which went on sale May 18, features polos, t-shirts, hats, golf bags and more, with prices ranging from $38 to $154.
The collection draws inspiration from Mount Gay’s 300-year history and its longstanding ties to the sport of sailing. Rich reds, bright blues and golden yellows reflect the brand’s heritage, rooted in St. Lucy, Barbados, while sun-washed fabrics and performance-driven detailing are designed for wear on the golf course, on a sailboat or at the bar afterward.
The partnership marks the next phase of Mount Gay’s growing presence in golf. For the past three years, the Barbadian distillery has served as the official rum of select PGA Tournaments across the United States, including The Genesis Invitational, RBC Heritage Tournament, Travelers Championship and The CJ Cup Byron Nelson.
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READ THE STORY"With our passionate history within the sailing community and an expanding footprint in the world of golf, partnering with Devereux feels like a natural next step for our connection to the golfing community," said Paige Parness, Mount Gay Rum global brand director. "There is a mutual DNA surrounding the lifestyle and aesthetics of these two communities, and between Mount Gay and Devereux."
Parness added: "Together, we’re celebrating a shared respect for tradition while showing how Mount Gay Rum complements life’s moments—from the first tee to the ’19th’ hole."
Devereux Golf co-founder Robert Brunner echoed the sentiment. "At Devereux Golf, we’re focused on reshaping golf culture without losing sight of the sport’s roots. We immediately recognized that same level of intention in how Mount Gay approaches crafting their rum," he said.
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"Their confident brand presence, consistent focus on authenticity and pride in their heritage strongly resonated with how we approach golf," Brunner continued. "While we come from different worlds, we have a shared vision of culture and innovation that resulted in a one-of-a-kind collection we know our community is going to love."
Mount Gay was established in 1703 and remains based in the Parish of St. Lucy, at the northernmost tip of Barbados. Its rums are created by Master Blender Trudiann Branker, the first female Master Blender in Barbados, and the portfolio includes Silver, Eclipse, Black Barrel, XO and the Single Estate Series.
The collection is available exclusively at devereuxgolf.com while supplies last.
