The Adie Broswon Group has launched MOOOZ Sparkle Jamun Vodka, a new expression inspired by one of India’s most iconic native fruits. The vodka is now available across Delhi, Haryana and Uttar Pradesh, with prices starting at ₹700 for a 750ml bottle.
The launch marks the newest addition to the group’s contemporary MOOOZ vodka portfolio.
MOOOZ Jamun is crafted from rice sourced from Punjab, using Extra Neutral Alcohol and demineralized water. Every batch undergoes triple distillation. This is followed by what the company describes as a “proprietary Platinum, Gold and Diamond filtration process.” The result is “a clean, smooth and versatile vodka suited for both straight serves and contemporary cocktails,” according to the brand.
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READ THE STORYThe company said the expression can be enjoyed over ice, paired with soda or tonic, or mixed into fruit-forward cocktails.
“India’s modern spirits market is entering a new phase, where homegrown flavours are emerging as the next frontier of innovation,” the group said in a statement.
The launch arrives as flavored vodka becomes one of the fastest-growing segments in India’s vodka market. According to estimates from the Confederation of Indian Alcoholic Beverage Companies (CIABC), flavored variants accounted for nearly 10 million of the approximately 16 million vodka cases consumed in India in 2025. The segment is estimated to be growing at nearly 16% annually, significantly outpacing plain vodka.
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The trend aligns with wider observations from analyst IWSR, which has noted that premiumization, flavor-led innovation and local relevance are increasingly shaping consumer choices across the global drinks industry.
Jamun, known for its “distinctive sweet-tart character,” has emerged as a notable flavor inspiration within the category.
MOOOZ Sparkle Jamun Vodka is available in 180ml, 375ml and 750ml bottles, priced at ₹175, ₹350 and ₹700 respectively.
