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Monkey Shoulder Names Fred again.. as Creative Partner

What does a Speyside blended malt whisky have in common with one of music's biggest artists? Monkey Shoulder just named Fred again.. its first-ever Creative Partner.
  • Hannah Thompson is a specialist whiskey educator and writer, passionate about bringing stories and understanding to more people.
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Monkey Shoulder Names Fred again.. as Creative Partner

Monkey Shoulder has named musician Fred again.. as its first-ever Creative Partner, with the collaboration launching through the artist’s debut Indian tour in December. The blended malt scotch whisky brand announced the three-year partnership on Tuesday 23 June.

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The tour will take place across three dates in India. Fred again.. will perform at Leisure Valley Ground in Delhi NCR, Mahalaxmi Race Course in Mumbai, and NICE Grounds in Bengaluru.

These will be his first live shows since Italy in September 2025 and his only live tour this year.

The dates are scheduled for Saturday 5 December in Delhi NCR, Wednesday 9 December in Mumbai, and Sunday 13 December in Bengaluru. The tour marks the start of the three-year partnership between the brand and the artist.

Tickets will go on sale on Tuesday 30 June. They will be available to fans who have signed up in advance.

Monkey Shoulder is owned by William Grant & Sons. The blended malt whisky was first launched in 2005 and is “made to savour neat or shine boldly in classic cocktails like the Monkey Old Fashioned.”

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“Born in Speyside, Scotland, Monkey Shoulder blended malt whisky is crafted for character and versatility,” the brand said.

The Monkey Shoulder name refers to a condition once suffered by maltmen who turned barley by hand, which caused a strain on the shoulder.

The Fred again.. partnership extends this positioning into live events on a global scale. More information is available at monkeyshoulder.com.

Hannah Thompson

Hannah Thompson is a whiskey educator who helps consumers understand everything they need to know to make an informed decision about whiskey investment. She has been working in the secondary whiskey market since 2019 and joined The Whiskey Wash team when Mark Littler took over as Editor in Chief. Working with Mark Littler Hannah has amassed a broad range of whiskey knowledge and specializes in helping consumers make education driven cask investments. Hannah has authored two published works of fiction and her background in research and creative writing lets her create interesting and informative articles to give people a solid understanding of the world of whiskey.

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