Absolut has unveiled a limited-edition cocktail kit created in collaboration with Madonna. The kit launches ahead of the singer’s official Confessions II album release later this week and will be available for pre-order on Absolut.com.
The reveal arrives on the heels of Absolut’s exclusive sneak peek of the new track “Hot Sauce,” which debuted last Friday.
The collectible cocktail kit was “inspired by the energy and nightlife culture Madonna and Absolut align with,” according to the brand. It is designed to give fans “everything they need to bring the dancefloor home.”
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READ THE STORYThe kit contains a bottle of Absolut Tabasco, described as “the key ingredient in a twist on M’s favorite cocktail. It also includes two coupe glasses, a mini cassette player loaded with the entire Confessions II album, and old-school wired headphones for “nostalgic” listening. A collectible recipe card featuring four Madonna x Absolut cocktails completes the set.
The kit is available for pre-order at $125 exclusively on Absolut.com while supplies last.
Absolut is owned by Pernod Ricard, one of the world’s largest spirits groups. The vodka is produced in Åhus, Sweden, and remains one of the best-selling premium vodka brands globally.
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Absolut was named the official vodka partner of Madonna’s Confessions II album in June. At the time, Madonna said: “Confessions II is rooted in the idea of the dance floor as a ritualistic space where people can express themselves freely and connect with one another. Absolut shares that spirit. Together, we’re creating experiences that encourage people to put down their phones, be present in the moment, and rediscover the joy of connecting through music and dance.”
Confessions II debuts on July 3rd.
