Louis XIII Cognac is coming to Las Vegas for race weekend as the 2024 Formula One World Championship continues. In partnership with Wynn Las Vegas, a premier hotel and casino near the Strip, Louis XIII is popping up with an exclusive retail experience catering to attendees at “the city’s most thrilling event of the year.” This year’s Las Vegas Grand Prix will be integral to this year’s F1 World Championship, with Red Bull’s Max Verstappen leading Lando Norris by 62 points with just three races to go.
Now open in Wynn Las Vegas, the pop-up will offer two limited-edition coffrets in honor of both the luxury hotel and the Las Vegas Grand Prix.
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Louis XIII In Las Vegas
Louis XIII’s pop-up will give Wynn guests and Formula One enthusiasts the chance to experience the brand’s luxury offerings firsthand. Complete with exclusive tastings, luxury activations, and carefully curated brand experiences, the retail space will “celebrate the spirit of excellence.”
Some of the spirits on offer will be The Iconic Collection, RARE CASK 32.1, THE DROP Collection, and special cognac accessories.
The boutique will welcome guests Monday to Thursday from 10:00 am to 9:00 pm and Friday to Sunday from 10:00 am to 10:00 pm. Located at Wynn’s Show Shop, the pop-up will also feature private tasting appointments led by a Louis XIII Brand Ambassador.
Race Week 2024 & Wynn Limited Edition Coffrets
In addition to core offerings, Louis XIII is also showcasing two limited edition coffrets featuring gold leaf illustrations of Wynn Las Vegas and Race Week 2024. Available exclusively with the purchase of a Louis XIII Classic Decanter, the coffrets appeal to cognac fans and Formula One fans alike.
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“Building on the success of last year, we are delighted to see Louis XIII Cognac continue to redefine how we engage with luxury-focused clients through bespoke and immersive retail experiences,” said Nicolas Beckers, President & CEO of Rémy Cointreau Americas. “The boutique presents the perfect opportunity to share the rich legacy of Louis XIII with a discerning audience, during a time when the city pulses with energy and excitement.”
“Wynn Las Vegas is thrilled to once again partner with Louis XIII Cognac as part of our resort’s second annual Ultimate Race Week,” says Brian Gullbrants, COO – North America, Wynn Resorts. “The return of this unique tasting experience is the perfect complement to the rest of our highly curated race week programming only found at Wynn Las Vegas.”
The Las Vegas Grand Prix 2024
Norris, on the other hand, will be looking to snatch valuable points on the streets of Las Vegas following a disappointing race in Brazil which, unexpectedly, saw Alpine’s Esteban Ocon and Pierre Gasly on the podium.
The Las Vegas Grand Prix will take place on Saturday, November 23rd at 10 pm PST. For my fellow British Formula One fans, that is 6 am on Sunday, November 24th.
