Loch Lomond Group Global Brand Ambassador Gary Mills has been named Best Scotch Whisky Ambassador at the Icons of Whisky category of the World Whisky Awards. The accolade recognizes Mills’ exceptional contribution to Scotch whisky advocacy over more than a decade with the independent distiller.
Mills won the regional award in December before being shortlisted alongside five brand ambassadors representing some of the largest names in Scotch whisky.
Signup now to make sure you don't miss out on the latest whiskey news and deals.
By Signing up, you accept and agree to our Terms of Services and you acknowledge our Privacy Statement. The Whiskey Wash is protected by reCAPTCHA, and the Google Privacy Policy and Terms of Service apply.
Signup now to make sure you don't miss out on the latest whiskey news and deals.
By Signing up, you accept and agree to our Terms of Services and you acknowledge our Privacy Statement. The Whiskey Wash is protected by reCAPTCHA, and the Google Privacy Policy and Terms of Service apply.
He joined Loch Lomond Group in 2014, when the company’s portfolio comprised just four single malts and one blend. A decade later, he is part of a 25-strong marketing team and has been instrumental in developing a collection that now includes Loch Lomond Whiskies, Glen Scotia, Littlemill, Noble Rebel, Spearhead, and High Commissioner.
Andrew Jack, head of whisky marketing at Loch Lomond Group, said: “I am incredibly proud of the team we have built, and this latest award reflects the strength of our fantastic people. At Loch Lomond Group we are purposeful in our decision to nurture expertise, passion and craftsmanship in all parts of the business, from whisky makers to brand managers.”
Jack added: “At the heart of Gary’s work is a genuine commitment to advocacy. He has a rare ability to translate the complexities of Scotch whisky into experiences that resonate with all audiences, with his tastings and tours defined by energy and authentic storytelling. He consistently receives praise for being one of the most engaging ambassadors in the category.”
The award marks the second time a Loch Lomond Group individual has been recognized on the global stage. Cooper Andy Moore won Cooper of the Year in 2023.
Must Read Stories
Mills represents Loch Lomond Group’s brands internationally while also leading the visitor experience across its distilleries. That role now includes the recently opened Luss Distillery, a multi-million-pound spirits destination on the banks of Loch Lomond.
He is a regular presence across podcasts, television, and specialist publications.
Gary Mills, global brand ambassador at Loch Lomond Group, said: “Winning the Icons of Whisky – Best Scotch Whisky Ambassador is an incredible honour. I’ve been fortunate to be part of the Loch Lomond Group journey from the early days and have had the privilege to work alongside a passionate team dedicated to creating exceptional whiskies. Sharing those stories and connecting people to Scotch is what drives me every day, so this recognition means a great deal.”
The recognition adds to a strong run of form for the group. Loch Lomond Whiskies ranks among the fastest-growing top 25 single malt brands in the world. That momentum helped secure Distiller of the Year 2025 at the San Francisco World Spirits Competition.
Glen Scotia also performed strongly at the same competition, winning platinum awards for both its 15-Year-Old and 25-Year-Old expressions.
The World Whiskies Awards, organized by Whisky Magazine, are among the most prominent international competitions in the category. The Icons of Whisky program specifically honors individuals and businesses that have made outstanding contributions to the whisky industry.
Loch Lomond Group operates distilleries including the Loch Lomond Distillery, known for its use of straight neck stills, and the Glen Scotia Distillery in Campbeltown. The company remains independently owned and has expanded significantly since Mills joined the business in 2014.
