Lady Luck Irish Whiskey has officially entered the United States market through California-based importer and distributor Shand Import LLC. The premium Irish whiskey brand is now available across California and Nevada through select retail and on-premise partners.
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READ THE STORYProduced and bottled in Ireland, Lady Luck is crafted from Irish malt and grain whiskies aged a minimum of six years. The brand is currently stocked by specialty online retailers such as FindGoodSpirits.com and is expected to become available at select Total Wine & More locations in California and Nevada.
Additional retail expansion across key U.S. markets is planned.
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“Lady Luck is about more than whiskey — it’s about mindset,” said Euan Shand, founder of Mulsanne Brands. “We wanted to create a modern Irish whiskey brand that feels aspirational, international, and contemporary while staying true to the quality and heritage of Irish whiskey production.”
The official tasting notes from the brand describe citrus, spice, vanilla, toffee, chocolate, and hazelnut on the nose. The palate offers vanilla, oak, malted chocolate, baked bread, and fig. The finish is sweet, nutty, chocolate, dried fruit, and oak.
Shand Import LLC specializes in premium wines and spirits and represents a curated portfolio of internationally recognized beverage brands across key U.S. markets.
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Beyond its U.S. distribution push, Lady Luck Irish Whiskey is actively building a global lifestyle presence through motorsport and entertainment partnerships. In 2026, the brand will feature prominently in the British GT Championship through a sponsorship campaign with Barwell Motorsport. The team’s Lamborghini Huracán GT3 EVO2 race program will carry Lady Luck branding throughout the season.
The brand has also partnered with internationally recognized vocalist and performer Rachael O’Connor as a brand ambassador.
The U.S. launch arrives during a period of sustained growth for the Irish whiskey category. Irish whiskey has been one of the fastest-growing spirits categories in the U.S. over the past decade, with volumes rising steadily as consumer interest in premium and super-premium expressions continues to increase. The category’s approachable flavor profile and versatility in cocktails have helped drive adoption among a broad range of consumers.
Lady Luck’s entry into the American market positions it alongside a growing number of independent Irish whiskey brands competing for shelf space in an increasingly crowded premium segment.
