Koopers Whiskey has introduced a new label design for its Sweetheart of Rodeo Bourbon, updating one of the Texas blending house’s most recognizable products. The refreshed packaging will roll out at retailers, restaurants, and bars in the coming weeks as existing inventory sells through.
Sweetheart of Rodeo Bourbon is a blend of three straight whiskies distilled in Kentucky and Indiana. The component whiskies are aged for four, four, and six years. Bottled at 90 proof, the bourbon has earned Gold medals at the San Francisco World Spirits Competition and the Texas Whiskey Festival. It also holds a 93-point rating from Tasting Panel Magazine.
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The brand draws inspiration from the women of Texas and the American West. According to Koopers, the bourbon “celebrates the courage, determination, and adventurous spirit that defined the frontier.”
The redesigned label features a contemporary illustration that is tightly cropped, focusing from just beneath the eyes through the chest. The framing is intended to emphasize “expression, strength, and presence while creating a sense of intrigue through partial facial framing.”
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The redesign was created by Koopers Whiskey co-founder, master blender, and creative director Troy Kooper. His previous design work includes projects for Nike, Netflix, HP, Hyundai, Comcast, the NBA, and Microsoft. That work earned honors including Cannes Lions Awards, D&AD Yellow Pencils, Webby Awards, The One Show Awards, and Clio Awards.
“As Koopers Whiskey continues to grow, we want our flagship bourbon to stand out on the shelf as confidently as it performs in the glass,” said Troy Kooper, master blender and co-founder of Koopers Whiskey. “The redesign honors the original spirit of Sweetheart of Rodeo Bourbon, while giving it a stronger visual identity for the next chapter of the brand.”
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READ THE STORYKoopers Whiskey was founded by Troy Kooper and Michelle Kooper. The family-owned company produces boutique Texas bourbons and ryes rooted in old-world blending traditions.
Sweetheart of Rodeo Bourbon is available at the Koopers Whiskey Texas Tasting Room in Ledbetter, Texas, and online via the Koopers Whiskey website for direct shipping.
The bourbon carries a suggested retail price of $47 per 750ml bottle.
